All Sports Marketing Surveys articles
-
News briefsSustainability less of a priority in German purchases
The latest GfK Sustainability Index shows that consumers in Germany are planning fewer purchases based on sustainability in the near future. The index for January 2023 now stands at 93.3 points, 6.7 points less than the average for 2022. The index shows the importance of sustainability aspects in consumer purchasing ...
-
ArticleGlobal Sports Survey: Women’s sports and media rights will drive industry growth
More than 75 percent of sports executives believe that women’s sports revenues will increase by over 15% in the next three to five years
-
ArticleIs Korea the new driver of golf?
The head of Sports Marketing Surveys for Asia, Eric Lynge, writes in a recent column that Korea will be “the next driver in global golf.” For one thing, the rise in domestic demand is “hard to miss.” Golf has become prominent in fashion and advertising. In addition to the PGA ...
-
News briefs
SMS comments on UK Active’s report on “social prescribing”
A new report by UK Active has called for an expansion of sports participation to reduce pressure on the National Health System (NHS) of the U.K. The report, sponsored by Matrix, discusses the role of “social prescribing” in the fitness and leisure sector. In the U.K., social prescribing is a ...
-
News briefs
SMS: More than 10.6m golfers now in Europe
The number of golfers playing on Europe’s full-length courses – 7.9 million in 2016 – now exceeds 10.6 million, according to the latest edition of the European Golf Participation Report, drawn from the research of Sports Marketing Surveys and published by The Royal and Ancient Golf Club of St. Andrews ...
-
News briefsCompanies still want in-person trade shows, new survey suggests
Companies appreciated and approved the additional benefits offered by hybrid trade show formats during the pandemic but still want to participate in physical trade fairs. Among the respondents in a new survey conducted by Messe Frankfurt, 97 percent said that in-person events are essential components of trade fairs, including 67 ...
-
News briefs
Golf is thriving in the U.K. despite Covid restrictions
Sports Marketing Surveys (SMS) reports that somehow in the age of Covid-19 and despite the course closures in November, rounds of golf played in the U.K. during the fourth quarter of 2020 were up year-on-year by 41 percent. They were already up in the third quarter by 59 percent. The ...
