All Sports articles
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ArticleWorldclass team but no sponsor
One of Australia’s most decorated sporting teams is without a sponsor but has unveiled a bold solution.
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ArticleFootball’s fossil fuel problem
From Aramco sponsorships to expanding World Cups, global football’s carbon footprint now rivals that of an entire country
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ArticleLIV Golf launches fantasy game and LIV X
Two new platforms let fans compete, play quizzes and track events all season long.
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ArticleSocial: female athletes’ biggest asset – and liability
Women’s sports revenue is growing faster than men’s. Female athletes generate more social engagement. But visibility carries a cost brands rarely pay for.
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ArticleCricket’s English governing body puts £45m into grassroots
England and Wales Cricket Board deploys franchise investment returns to rebuild participation infrastructure, with women’s and girls’ programs the priority.
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ArticleProject B wants to be basketball’s first true luxury platform
The new global women’s basketball league is building its apparel business like a luxury house. Here’s what it is.
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ArticleUS tennis hits record 27.3 million players
Adults 35+ drove nearly all growth, while more than 4.9 million Americans picked up a racquet for the first time.
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ArticleAgassi sports company plans World Series of Pickleball
The tennis legend’s racquet sports company teams up with UEFA Champions League architects TEAM Marketing to build a global pickleball championship.
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ArticleReal Madrid ends Super League dispute
Agreement reached after months of talks, with Spanish giant expected to rejoin European Football Clubs organisation.
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ArticleWanda Group keeps Infront after strategic review
Sports marketing group ends investor search, will continue as standalone company with Chinese parent as majority owner.
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ArticleUFC Gym enters mainland China market
The mixed martial arts organization’s fitness brand targets China’s growing demand for high-performance training and wellness experiences.
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ArticleNFL Spain hires DAZN veteran Lina Carlos de Vergara
After building DAZN Spain from launch, the streaming executive takes on the NFL’s expansion challenge in a soccer-dominated market.
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ArticleIOC honors climate leaders at Milano Cortina
Athletes, NOCs and IFs recognized for measurable climate action ahead of Milano Cortina 2026 Winter Games
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ArticleSpain sees sports participation surge to 62.7%
Ministry survey reveals sports participation jumped 5.4% since 2022, with women narrowing the gender gap and professional coaching seeing significant growth.
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ArticleKings League raises $63 million in funding round
The investment will support global expansion projects.
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ArticleAthens to host UCI Mobility Forum in May
The 8th edition brings global cycling leaders together to discuss sport tourism, city strategies and road safety.
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ArticleWorld Sailing to measure Olympic boat impact
A 12-month life-cycle assessment will inform future equipment rules and make environmental data central to class selection.
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ArticleU.S.: League One Volleyball names first commissioner
Former Nike and Jordan Brand executive Sandra Idehen joins as first commissioner to scale American League One Volleyball into a professional league operation.
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ArticleVisa Study: AI reshapes winter sports participation
AI is reshaping how Americans engage with winter sports, with 44% planning snowboarding bookings inspired by the Olympics, Visa study shows.
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ArticleGerman Bundesliga hits revenue record
Professional football in Germany posted record revenues of more than six billion euros for the first time, with profitability improving across both divisions.
