All Sports articles – Page 2
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ArticleLA Lakers star launches direct-to-fan platform
Luka Dončić has launched 77X, an athlete-owned platform that controls IP and fan relationships—bypassing traditional brand partnerships through vertical integration.
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ArticleWinter Games 2026: Who wears what?
From Moncler’s return to Lululemon’s accessible design and less restrictive Olympic branding rules, the Winter Games showcase a new era of Olympic branding and team apparel.
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ArticleEurosport and JPMorgan veterans launch new sports investment platform
New sports investment platform aims to unlock value in under-commercialised segments of global sport.
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ArticleFans and sports: what can be improved? New research
New research identifies a “joy gap” in sports: fans want 90-minute experiences with light spectacle and micro-agency, not scripted drama or endless games.
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News briefsWorld Rugby renews partnership with Macron
Macron will supply technical kits to match officials at major tournaments, including the Women’s Rugby World Cup 2025 and the 2028 Olympic Games.
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News briefsAnother football tournament heads to Qatar
Qatar is negotiating with Fifa to stage the first Women’s Club World Cup in January 2028, according to The Guardian.
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ArticleWomen’s football: revenue up, broadcast down
The world’s leading women’s football clubs crossed the €150m collective revenue threshold for the first time, according to the fourth annual Deloitte Football Money League analysis of women’s clubs.
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ArticleWhat will the Chef’s next choice be?
Stephen Curry is speed-dating the footwear industry as he searches for Under Armour’s successor. His latest warm-up choice: On running shoes.
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ArticleUS ski team unveils 1984-inspired uniforms
US Ski & Snowboard reveals nostalgic competition and podium looks designed by Kappa, marking the Italian brand’s debut as official supplier.
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ArticlePrivate equity invests in pickleball’s leading US manufacturer
Pickleball manufacturer Selkirk Sport has secured its first external investment from private equity firm Bluestone Equity Partners as the company continues its rapid growth.
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ArticleDazn to introduce prediction markets
Sports streaming platform Dazn plans to integrate prediction markets into broadcasts, potentially competing for fans’ discretionary spending with sporting goods purchases.
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ArticleIronman reports record registrations in 2025
The organization has reported over 250,000 race registrations across Ironman and Ironman 70.3 events in the season.
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News briefsBarça launches first all-female eSports team
FC Barcelona enters the Valorant Game Changers circuit, launching its first all-female esports team to promote gender equality in gaming.
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ArticleNew AI Platform to Automate Youth Sports
Led by veterans from TeamSnap and SportsEngine, Otto Sport AI raises $16.5M to modernize youth sports management through “Athlete Intelligence.”
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ArticleSoccer star Morgan backs women’s golf league
Former US women’s soccer star’s venture firm joins all-female investment collective for WTGL, set to debut in winter 2026–27.
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ArticleFIBA launches sustainability strategy
FIBA unveils its Sustainability Strategy 2025-2029, focusing on environmental responsibility, social impact, governance and economic sustainability.
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ArticleItalian tennis tops football in revenues
Italy’s tennis federation generated over €230m in 2025, surpassing football’s €200m – the result of a decade-long structural transformation.
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ArticleOsaka rejoins IMG after Evolve departure
Four-time Grand Slam champion rejoins agency giant IMG Tennis after brief stint with Evolve, the boutique agency she co-founded in 2022.
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ArticleDjokovic exits Professional Tennis Players Association
Tennis star exits players’ association citing concerns over how his image has been used, marking end of activism chapter as he refocuses on brand values.
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News briefsBritish Cycling launches commercial venture
British Cycling unveils British Cycling Ventures, a new commercial entity led by Darren Henry, to drive revenue growth and attract strategic investment.
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