Sneaker marketplace StockX has launched a new global brand campaign based on the idea of ownership. Developed in collaboration with creative firm Mojo Supermarket, StockX’s new “Own it” campaign encourages people around the world to “own it” as “a celebration of self-expression and inner confidence.” As StockX continues to invest heavily in global expansion, the new “Own It” spots – created under the direction of English recording artist and commercial director Elliott Power – will run in the U.S., U.K., Canada, France and Germany markets. In addition to the 30- and 60-second spots, the platform will extend the reach of the brand message through a series of IRL extensions, including an activation at TwitchCon Amsterdam and a unique physical-digital Discord experience in its global drop-off retail locations. StockX will also amplify the message through upcoming partnerships with Marvel, Snap and Vogue, the company said.

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