U.S. insole supplier Superfeet is celebrating the 40th anniversary of its popular Superfeet Green insole with a complete overhaul of product names and packaging to enhance the insole discovery experience. The name changes and packaging updates align with the modern shopping experience, the brand said, and simplify the Superfeet insole selection process, making it easier for retail sales associates to recommend the right products and giving customers a clear path to how each Superfeet product meets their unique needs. The updated and more meaningful naming extends across the entire product range. As examples: GREEN Insoles will be All-Purpose Support High Arch Insoles; RUN Comfort Thin Insoles become Run Support Medium Arch Insoles; or WINTER Comfort Insoles will besold as Winter Support Insoles.
In addition to the updated, more meaningful product names, the redesigned packaging clearly communicates the fit, feel and experience of each Superfeet model while highlighting the values of the Superfeet brand. The elements on the new packaging help shoppers determine their fit by highlighting three key profile elements – arch height, underfoot cushioning and insole thickness.
The new Superfeet product names will be available at www.superfeet.com beginning July 11.
