All Sweden articles
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News briefsNew Balance opens its second store in Sweden
The brand has opened another store, this time in the Mall of Scandinavia shopping center, north of Stockholm.
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ArticleFirst J.Lindeberg womens fashion collection ever to be released in 2026
To celebrate 30 years of collections, J.Lindeberg is introducing “A Day in the Lifestyle” and its first Women’s Wear SS26 collection.
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ArticleIntersport Sweden, Intersport Denmark to merge
Intersport Sweden and Intersport Denmark have announced their merger into a unified Nordic structure.
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News briefsNew Balance opens its first Swedish flagship store
New Balance continues to open up stores. Now the company opens its second store in the Nordic region.
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ArticleSwedish sports retail sales up 7.6% in Q1 2025 after three years of decline
When winter never came, running shoes, sneakers and low price goods grew big. Ecom bloomed by almost 20 percent during the period.
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ArticleAdidas replaces Craft as Swedish Athletics’ kit supplier
Adidas is the new partner of Swedish Athletics. But one special pole vault guy sponsored by Puma was absent from the photoshoot. Will Mondo compete in three stripes?
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ArticleXXL revenues contracted 1.8% in Q4
Despite continued negative market developments in the Nordic sports and outdoor markets, the Group’s results are benefiting from a cost reduction programme.
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ArticleIntersport Sweden gets new owners
Adelis sells its shares to a consortium of management, existing minority shareholders and new investors.
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ArticleWhile bike sales recover, Swedish retail declines for tenth consecutive quarter
While Swedish sports retail in general has declined for the tenth consecutive quarter in Q2 of 2024, bicycle sales appear to be recovering, growing by an impressive 10% compared to the previous quarter.
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ArticleDecathlon leaves Sweden, replaced by Swedish giant
A press release dated July 8 revealed the news that had been expected for several weeks: Decathlon will close its last Swedish door on July 21. The last store of the French giant will soon be occupied by a Swedish giant.
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News briefsSwedish sports retail sees eighth straight quarterly decline
Despite a snowy kick-off to the winter season, the sports retail sector in Sweden did not manage to post positive figures during the fourth quarter of 2024. While the snow provided a significant boost, sales declined by 0.4 percent. This marks the eighth consecutive quarter of negative trends in the ...
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ArticleXXL misses target in Q3: “Neither proud nor satisfied”
Source: XXL Freddy Sobin CEO Freddy Sobin, in office since May 2023, began the presentation of XXL ASA’s Q3 financial report by saying, “We are neither proud nor satisfied with the results.” The retail company’s sales fell 10.2 percent in the third quarter. At the same time, ...
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News briefsDecathlon to close two of its four stores in Sweden
Citing Fastighetsnytt, ehandel.se reported at the end of last week that the French sports chain Decathlon has decided to close two of its four Swedish stores. Decathlon established itself in Sweden in 2011 with a first test store in Bromma. The idea was then to expand extensively with stores in ...
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ArticleEverysport Group sells media portfolio worth €3.8m
Stockholm-based Everysport Group AB, divided into the Everysport Media and Every Padel businesses, has reached an agreement with Better Collective A/S to divest a portfolio consisting of the brands and media sites SvenskaFans (Sweden’s largest online sports fan community with over 750 active contributors), Hockeysverige (the largest ice hockey news ...
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ArticleA “courtside” look at the pádel market
Sales have been flat so far this year at Padel Courts Deluxe, CEO Fernando Cánovas tells CMDsport. Now that mid-year is behind us, moreover, he believes it safe to say that 2023 will be a year of transition in the pádel-court business, with growth picking up once more in the ...
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ArticleEverysport Group acquires equestrian sports media company
Stockholm-based Everysport Group AB, divided into the Everysport Media and Every Padel businesses, has reached an agreement to acquire equestrian media company Hippson Aktiebolag. The seller of the transaction is Perlavita AB, which is owned by AltoCumulus (a family business within the Axel Johnson Group). The acquisition complements Everysport’s existing ...
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ArticleA pádel headhunter and consultant surveys the court
Fernando Blanca has given CMDsport a tour of the world of pádel from his perspective as director general of the specialized headhunting agency Padel Recruits and director of marketing and international business development at the consultancy World of Padel. The state of the sport overall is “good,” with steady growth ...
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News briefsStadium launches collaboration with para-alpine skier Ebba Årsjö
Source: Stadium Ebba Årsjö Swedish retail chain Stadium and Swedish para-alpine skier Ebba Årsjö are entering into a long-term collaboration next year. The main focus of the partnership is to inspire children and young people to try new sports and take on challenges in their own way, ...
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News briefsWeSports completes acquisition of Kraftmark
Stockholm-based group WeSports, through its subsidiary Vartex – a Nordic provider of fitness equipment and services – announced today that it has completed the full acquisition of the Swedish fitness and sporting goods company Kraftmark. WeSports acquired the Kraftmark brand and its trademarks in October 2022. When Kraftmark’s Swedish distribution ...
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News briefsSweden considers 2030 Winter Olympics bid
The Swedish Olympic Committee (SOK) has announced that it has started “a preliminary study” to consider a potential bid for the 2030 Winter Olympic and Paralympic Games. SOK acting vice president Hans von Uthmann will head the feasibility study’s steering group. The committee is planning to release an interim report ...
