All Sweden articles
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News briefsWeSports completes acquisition of Kraftmark
Stockholm-based group WeSports, through its subsidiary Vartex – a Nordic provider of fitness equipment and services – announced today that it has completed the full acquisition of the Swedish fitness and sporting goods company Kraftmark. WeSports acquired the Kraftmark brand and its trademarks in October 2022. When Kraftmark’s Swedish distribution ...
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News briefs
Sweden considers 2030 Winter Olympics bid
The Swedish Olympic Committee (SOK) has announced that it has started “a preliminary study” to consider a potential bid for the 2030 Winter Olympic and Paralympic Games. SOK acting vice president Hans von Uthmann will head the feasibility study’s steering group. The committee is planning to release an interim report ...
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Article
Swedish sports retail down 7.5 percent in Q4, index now with racquet sports
The quarterly Sportindex by Svenskt Sportforum shows that Swedish sports retail sales decreased by 7.5 percent in the fourth quarter of 2022, making it the fourth consecutive quarter with negative development for sports retail. For the full year 2022, sports retail sales development landed at -5.8 percent. However, the drop ...
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News briefs
Swedish sportswear brand Aim’n to open flagship store in Stockholm
In early 2023, Swedish sportswear brand Aim’n will open a new, approximately 180-sqm flagship store at Kungsgatan 4 in Stockholm. Aim’n opened a pop-up store in the fall and is now investing in a permanent store in a retail building on Kungsgatan, a centrally located main street in the Norrmalm ...
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News briefs
Stadium hires new head of exclusive brands
Source: Stadium Dennis Majer, new head of exclusive brands Swedish sporting goods retailer Stadium has hired Dennis Majer as the new head of its exclusive brands, which include the Everest and Soc labels. Majer has 20 years of experience in the retail, fashion and sports business. He ...
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Article
Next Textile conference (Oct. 26) focusing on “Re: Source as A Resource”
The theme of this year’s NEXT TEXTILE conference will focus on Re: Source as A Resource, as the need to rethink has never been more significant. But, conversely, opportunities through innovations have never been greater. The event will take place at Sweden Fashion Textile Center in Borås, ...
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News briefs
Snowsports year-round in the heart of Stockholm
SkiStar, a company that runs Scandinavia’s biggest resorts, has worked with dry slop surface manufacturer Neveplast to create SkiStar SummerSki, a new 470-meter long dry ski slope in the heart of Stockholm. With an overall skiable surface of 9,000 square meters, the slope is one of Europe’s longest and largest ...
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Article
Physical retail in Sweden grows 3% in 2021
On behalf of the Swedish Trade Council, HUI Research conducts an annual study of Sweden’s regional retail businesses across all consumer goods segments. The survey, which has been running since 1992, contains unique data and is one of the most reliable sources of knowledge about retail trade at the local ...
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News briefs
Loans to help Pádel Nuestro expand in Sweden
Pádel Nuestro has secured two loans whose total of €2.84 million will go towards acquiring real estate, inventory and other costs associated with opening own stores in Sweden’s big cities. The group has six Swedish stores already, all of them franchises. The lender is COFIDES, public-private company combining Spanish state ...
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News briefs
Blue Tomato opens first store in Sweden
Boardsports and streetwear specialist Blue Tomato has chosen Gothenburg for its first Swedish shop. The 260-square-meter retail store is located at Vallgatan 34. Blue Tomato was founded in 1988 by Austrian snowboarder Gerfried Schuller and opened its first store in 1994. Since 2012, the company has been owned by U.S.-based ...
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Article
Swedish sports retail down in Q1 according to Svenskt Sportforum
The Sportindex from the Swedish sporting goods trade association Svenskt Sportforum shows that total sports retail sales in the country fell 9.6 percent in Q1 2022 compared to the same period last year. Same-store sales fell by 9.3 percent, while e-commerce saw a steeper decline of 16.5 percent. The e-commerce ...
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Article
Sweden’s Löplabbet continues to grow and breaks new records
Intersport Sweden-owned running shop chain Löplabbet closed its books for 2021 with solid growth and new records. For the year, which has been challenging for everyone in the sector, the development was positive in all of the chain’s stores and e-commerce. Source: Löplabbet Stellan Kinell, head of Löplabbet ...
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News briefs
Keynote speakers for Better Cotton Conference announced
The Better Cotton Conference in Malmö, Sweden, on June 22 and 23, has announced two of its keynote speakers: Balubhai Parmar and Lacy Vardeman. Parmar is a cotton grower from Gujarat, India, who leads an enterprising group of Better Cotton farmers that are all small enterprises. At the conference, he ...
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Article
Strong year-end spurt in Sweden
The past year ended with a bang for Swedish sports retailers. Their total retail sales rose by 20.7 percent year-on-year during the important fourth quarter, according to the quarterly Sportindex produced by the Swedish Sports Forum in collaboration with HUI Research, which is based on a sample of major players ...
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Article
The Swedish sports market grew by 6.5% in Q3
The Swedish sporting goods market rose by 6.5 percent at the retail level during the third quarter as compared to the year-ago period, according to the new SportIndex launched by the Svensk Sportforum last year in combination with HUI Research. While sales at physical stores went up by 4.1 percent, ...
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Article
The Swedish sports market grew by 4.5% in Q2, driven by e-commerce
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Article
The Swedish sports market recovers after a 2.9% drop in 2020
The Swedish sporting goods market fell by 2.9 percent in terms of offline and online retail sales in 2020, but it made a strong recovery in the first quarter of 2021 with a growth of 15.0 percent, according to the Sportindex , a new quarterly report compiled by the Swedish ...
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Opinion
Opinion: The short- vs long-term perspective of retail recovery
Guest Article by Magnus Ohlsson The pandemic has led consumers to shift interests and behavior for now, but not necessarily forever. This also means that short-term gains and losses should not be translated into an everlasting future. It is important to take into the equation the brand performance of ...
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Article
Swedish and Finnish retailers were better off
According to preliminary figures, retail sales of sporting goods declined more or less by 0.7 percent in Sweden and by 0.3 percent in 2019, compared with a drop of 3.5 percent in Norway.
