All Team sports articles – Page 5
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ArticlePuma appoints its first female President of North America
Tara McRae, who until recently led Puma’s Marketing and Brand Strategy in North America, will immediately switch roles.
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News briefsSkechers in new basketball partnership
University of Southern California forward Kiki Iriafen is the latest addition to Skechers’ expanding roster.
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ArticlePSG’s Hakimi to join Under Armour
Achraf Hakimi joins Under Armour’s expanding list of talented young football athletes across EMEA.
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News briefsSport innovation accelerator launched by PSG
Leveraging the Club’s infrastructures and global fan base, PSG will offer entrepreneurs a unique environment to develop and refine their solutions.
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News briefsUnder Armour and NFL join forces again
Company and league have been apart for five years.
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ArticleHow Puma CEO Arne Freundt plans to regain investor confidence
These are the strategic cornerstones for Puma in 2025.
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ArticleBaltic sporting goods market holding its breath as Decathlon increases its presence in 2025
However, the French giant’s regional investments may also be good news for local retailers.
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ArticleXXL CEO: ‘2025 is the year we return to growth’
Outdoor and sports retailer XXL has had two long, harsh years. But in 2025, CEO Freddy Sobin believes, there will be a change.
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ArticleAdidas replaces Nike as Liverpool kit partner for €357m
Adidas and the club will sign a five-year partnership in August to start together in the 2025/26 season.
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ArticleA league of its own: Is Unrivaled the future of women’s sports?
We explore the changes and opportunities of the new women’s basketball league.
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ArticleESPN to drop MLB next year
MLB said that ESPN has been scaling back its baseball coverage and investment “in a way that is not consistent with the sport’s appeal or performance.”
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ArticleFrasers forms ten-year partnership with GMG to launch Sports Direct in MENA
A 50-store expansion plan is set to increase Frasers Group’s footprint in the Gulf region and Egypt.
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ArticleAdidas to sponsor Kings League
The seven-a-side league is starting to get attention from major brands.
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News briefsNew Chairman joins Decathlon
Fabien Derville has a successor as Chairman of the Board at Decathlon.
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News briefsAuction puts The Hundred’s value over €1bn
Ownership of The Hundred, the UK cricket league so named for its unique 100-balls-a-side style of play, has complexified.
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ArticleNew York Giants looking to sell a stake?
The stakes must be of at least 3 percent and of no more than 10 percent, and no more than 10 percent of a team’s equity may be held by private equity in any combination of stakes.
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ArticleAdidas replaces Craft as Swedish Athletics’ kit supplier
Adidas is the new partner of Swedish Athletics. But one special pole vault guy sponsored by Puma was absent from the photoshoot. Will Mondo compete in three stripes?
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News briefsNike reverses course on MLB uniforms
The Oregonian giant is relegating last season’s kerfuffle to history.
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News briefsThe NFL will play regular season games in Melbourne
This new multi-year commitment, part of the league’s ambition to accelerate international growth, will begin in 2026.
