All Team sports articles – Page 8
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News briefsLotto extends partnership with AC Monza
Lotto Sport Italia and Italian football club AC Monza have announced an extension of their partnership agreement until and including the 2025/26 season. The partnership between the sportswear brand and the club has been in place since the 2019/20 football season. Founded in 1912, AC Monza currently competes in Serie ...
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News briefsAre there similarities between football and chess?
Puma has announced a collaboration between five-time world chess champion Magnus Carlsen and professional footballer Christian Pulisic. The two athletes met on a football field to talk about the differences and similarities between chess and football. Similarities? Well, the conversation actually shows that there are many things that are relevant ...
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ArticleUK study highlights the advantages in sponsoring women’s sports
A new study from the Women’s Sport Trust has highlighted the positive outcomes for brands if they invest in women’s sports. Founded in 2012, the Women’s Sport Trust is a UK-based charity that works to raise the visibility and increase the impact of women’s sports. According to its new study, ...
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News briefsIrving is Anta’s new Chief Creative Officer, signs 5-year deal
A month ago, we wondered if Kyrie Irving had signed a deal with Chinese sporting goods manufacturer Anta. Now we have clarity, as it has been announced that the Dallas Mavericks guard has agreed to a five-year shoe deal with the brand. A statement from Anta says Irving’s signature shoes ...
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News briefsNike and Inter Milan extend partnership through 2031
Nike and Italian Serie A football club F.C. Internazionale Milano (“Inter”) have announced a new contract that will run until 2031. The partnership has been in place since 1998, one of the longest-lasting in European football. The new contract is reportedly worth €29 million – €26 million plus up to ...
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News briefsThe FA launches new five-year sustainability strategy
The Football Association (FA), the governing body of English associative soccer, has announced a new five-year sustainability strategy. Dubbed “Playing for the Future,” the new strategy sets the body’s environmental ambitions until 2028 and beyond. The plan focuses on three core areas: “Shoot for net zero,” aiming to achieve ...
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News briefsJapanese gain better access to sports merch on Rakuten
License Global reports that Fanatics has opened its first online marketplace in Japan, on Rakuten Ichiba, operated by global Internet services provider Rakuten Group, to provide fans across Japan with access to licensed sports merchandise. Japanese sports fans can access Fanatics’ range of licensed sports merchandise here. The store currently ...
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ArticleMartine Rose and Nike dissolve boundaries of men’s and women’s soccer styling
Source: Nike Nike x Martine Rose In her latest partnership with Nike, London-based designer Martine Rose dissolves the boundaries of men’s and women’s soccer styling with gender-neutral, tailored player suits. Connecting and merging the moments of “getting off the plane” to “arriving on the pitch,” the collection ...
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ArticleNike eyes “healthy, full price growth” as inventory woes dissipate
Having surpassed $51 billion in annual revenues and normalized its inventory level through markdowns and order cancellations, Nike says it’s better positioned than smaller rivals as it commences FY24 with a strategy to grow total revenues by mid-single digits, expand reported gross margin by 140 to 160 basis points despite ...
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News briefsFootball equipment market to grow 2.59% CAGR by 2027, propelled by eco-friendly products
The football equipment market is estimated to grow by $2,021.66 million from 2022 to 2027, representing a compound annual growth rate of 2.59 percent during the forecast period, according to a recent research report by Technavio. Europe, which accounted for the largest share of the global market in 2022, is ...
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News briefsThe U.S. will host new and expanded FIFA Club World Cup 2025
The FIFA Council has unanimously appointed the U.S. as the host of the new and expanded 32-team FIFA Club World Cup that is due to take place in 2025. The decision took into consideration “the infrastructure and service requirements, as well as broader strategic objectives for the tournament,” said FIFA ...
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News briefsPuma extends its partnership with the Egypt Football Association
Puma and the Egypt Football Association have announced a long-term partnership extension, which has existed since 2019. Puma will continue to supply bespoke kits for the men’s, women’s and youth teams. Under the new terms, Puma will also become the Egyptian League’s ball sponsor. With seven wins at the Africa ...
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News briefsAdidas presents mini-documentary on Argentina men’s national team
Adidas presents “Alta En El Cielo - The Story of Messi and Argentina’s Homecoming after Historic 2022 World Cup Win,” an eight-and-a-half minute mini-documentary, with exclusive footage and interviews from Argentina’s national football team. The mini-documentary, which mixes historical footage with exclusive player access, was released six months after the ...
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ArticleLaLiga launches online store with Fanatics
Spain’s LaLiga has announced its first-ever official online store with digital sports platform and licensed sports merchandise giant Fanatics, as part of a wide-reaching omnichannel retail and production partnership. The official LaLigaStore will launch globally this summer, ahead of the start of the new football season. Fans will be able ...
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ArticleRussian athletic apparel market in turmoil
The Russian market for sportswear has become strained with the departure of industry leaders Nike, Adidas, Puma and Reebok, as well as smaller European players, over the past year, according to several Russian publications. This segment has suffered much more from Western sanctions than the sporting goods market in general. ...
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News briefsPuma partners with Liga Portugal
Puma is the new official match ball supplier and official technical sponsor of Liga Portugal, the top-level Portuguese football league, in a sponsorship and licensing deal starting from the 2023/24 season. The two organizations will also work together on marketing, events and brand activation. The agreement was negotiated in 2022, ...
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News briefsFanatics acquires Latin American wholesaler
Fanatics, a global digital sports platform and leading provider of licensed sports merchandise, has completed the acquisition of Fexpro, a Panama-based leading wholesaler of licensed sports merchandise and branded apparel in Latin America, on undisclosed terms. Fexpro is the Latin American NFL, NBA and MLB licensee and also the licensee ...
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News briefsRed Bull launches global 4-vs-4 soccer tournament
A new global 4-vs-4 soccer tournament called Red Bull Four 2 Score was launched by the Austrian beverage and sports event giant on five continents and in more than 20 countries, including Brazil, the USA, Kenya, the UAE, the UK, Germany and South Korea. The event series challenges male and ...
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ArticleChanging the game: First volleyball brand dedicated exclusively to female players
Avoli, the first and only sports brand dedicated exclusively to the performance needs and demands of women’s and girls’ volleyball, has announced its official launch in the U.S. with the support of angel investors who recognized “the brand’s tremendous potential in the rapidly expanding landscape of girls’ volleyball.” The sport ...
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News briefsSprinter revamps store in Granada
Sprinter has overhauled and reopened one of its top stores, located at the Granaita de Pulianas mall in Granada, Spain. According to Diffusion Sport, this more experiential version of the store covers some 2,300 square meters and has expanded its staff from 39 to 50. A section called Sports Lab ...
