All Team sports articles
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OpinionAPAC football fandom is massive. Merch sales are not.
The fandom is real. The conversion model most European clubs use in APAC is not built for the region.
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ArticleNike sponsors London City Lionesses in landmark deal
The WSL’s only fully independent club lands a Nike deal its owner calls women’s football’s biggest yet.
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News briefsIntersport’s WC summer campaign lifts jersey sales 73%
The retail cooperative’s Clubhouses in Berlin, Paris and Istanbul drew more than 1 million visitors during its FIFA World Cup summer campaign.
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News briefsNew Wave Group to acquire Uhlsport GmbH
The all-share deal covers Uhlsport and Kempa, adds football and handball gear to Craft Sportswear’s 5,000-club network.
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News briefsCleat startup Caddix adds new athlete investor
Ja’Kobi Lane, the Ravens rookie, turned down paid deals from Nike and adidas to buy in instead.
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News briefsJordan Brand signs London Lions to multi-year kit deal
The deal lands as London Lions builds commercial infrastructure under new CEO Steve Devereux, appointed in July to drive growth.
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News briefsKickz names basketball retail veteran general manager
Kickz names Marijn van Dommelen general manager | SGIE
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ArticleLakers acquisition to proceed, but stake size in question
A legal challenge from Lakers governor Jeanie Buss threatens to complicate the landmark $12.5 billion acquisition of the Los Angeles Lakers by Bob Iger and Josh Kushner, as a family ownership dispute escalates.
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ArticleLaLiga rolls out Connected Ball to all matches
Every LaLiga ball now talks to VAR, and to the league’s new revenue plans
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ArticleKushner, Iger to pay a reported $12.5bn for L.A. Lakers
Mark Walter has agreed to sell his majority stake in the Los Angeles Lakers to Josh Kushner and Bob Iger at a reported valuation of $12.5 billion – a figure that would set a new record for a US sports franchise sale and exceed Walter’s own purchase price by 25 percent in under a year.
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ArticlePaul Allen estate agrees to $9.612 billion Seahawks sale
The buyer group is led by Vinod Khosla, who must first sell his minority stake in the San Francisco 49ers.
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ArticleUltimate Sevens’ first ad won’t say what the sport is
Rugby sevens championship Ultimate Sevens never says what it is – only what it isn’t.
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ArticleCanterbury’s youngest boot yet targets rugby’s biggest segment
Canterbury’s new range leads with elite speed tech, but its most commercially telling launch is aimed at ten-year-olds
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ArticleUnder Armour loses WNBA footwear supplier status
Under Armour loses WNBA authorized supplier status for 2026, leaving players to tape over logos or compete in unbranded shoes.
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ArticleRugby State of Play 2026
Rugby’s recovery is led by pre-teens and women. Brands still targeting adult club rugby are on the wrong side of the demand curve.
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ArticleArctos to take a stake in NFL’s Browns
Arctos, now part of KKR, has NFL approval to buy into the Cleveland Browns — its third NFL franchise after the Bills and Chargers.
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ArticleSports M&A gets a generalist backer
William Blair, whose investment banking arm closed 200 deals last year, is acquiring Inner Circle Sports to enter the sports M&A market.
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News briefsCanada's biggest sports portfolio to open to investors
Canadian telecom giant Rogers is opening its sports assets — including the Raptors, Maple Leafs and Blue Jays — to outside investors to reduce debt.
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ArticleNBA in talks with Kalshi and Polymarket
The NBA has entered formal talks with both Kalshi and Polymarket. Sources say a deal before next season is possible.
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ArticleFanDuel Sports Network to wind down
Main Street Sports Group is preparing to close, leaving 13 NBA and seven NHL teams to rebuild local broadcast revenue from near zero.
