All Team sports articles – Page 22
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News briefsAcon Investments Fund invests another $700 million in New Era Cap
Acon Investments, a Washington, D.C.-based private equity firm, today announced the closing of Acon Strategic Partners II, a new single-asset continuation fund of approximately $700 million in connection with the partial sale of the Acon Equity Partners IV portfolio investment to and the increase of the existing investment in New ...
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News briefsEA Sports replaces Santander as title sponsor of LaLiga from 2023/24
Electronic Arts (EA), the global specialist in digital interactive entertainment, and LaLiga have announced that they have entered into a multi-year partnership agreement. Starting in the 2023/24 season and for five seasons, the partnership will include title naming rights for all LaLiga competitions, as well as a complete rebrand of ...
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News briefsFirst German NBA Store will open this fall
The National Basketball Association (NBA) and Fanatics have announced that an NBA Store will open this fall in Berlin. The new store, located at Alte Potsdamer Straße 7, in The Playce at Potsdamer Platz, will be operated by Lids. The opening will mark the first NBA Store in Germany and ...
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News briefsPentland Brands appoints new creative director
Source: Pentland Brands Paisley Wright, new director of creative (Pentland Creative Agency) Pentland Brands, owner of several sports, outdoor and lifestyle brands including Speedo, Berghaus, Ellesse, Canterbury of New Zealand, Mitre and Endura, has appointed Paisley Wright as its new creative director. Wright, who joins the company ...
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News briefsFirst French NBA store opens in Paris' Latin Quarter
The National Basketball Association (NBA) and Fanatics have announced the opening of the first NBA Store in Paris. The new three-floor, 300-sqm store is located at 20 Boulevard Saint-Michel, in the Latin Quarter. It’s only the third NBA store in Europe, after London and Milan, and the first in France. ...
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News briefsAlison Brittain to become Premier League’s first female chair
England’s Premier League has announced that Alison Brittain will become its new chair after clubs voted unanimously in favor of her appointment. She will replace interim chair Peter McCormick in early 2023, becoming the first female chair in the history of the world’s biggest domestic football competition. Brittain currently serves ...
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News briefsMacron and Miami FC announce multi-year partnership renewal
Italian teamwear brand Macron and Miami Football Club have announced that their kit sponsorship agreement has been extended until 2026. The contract has been in place since the club was founded in 2016. The Miami FC competes in the USL Championship, the second tier of men’s soccer in the U.S.
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News briefsMunich to supply its boots to the referees of the Spanish Football Federation
Munich, the Spanish brand specializing in sports and fashion shoes, has agreed on a new partnership deal with the Real Federación Española de Fútbol (Royal Spanish Football Federation). The brand will supply its football boots to the referees in the Primera (top-tier) and Segunda divisions of men’s and women’s professional ...
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ArticleFirst professional baseball league to be established for India, Pakistan and the Middle East
Source: UIBL UIBL executive team (left to right): Kanwal S. Sra, founder, chairman and CEO; Mariano Rivera, co-president; Kash Shaikh, president and CMO Under the name and organization of the new United International Baseball League (UIBL), professional baseball is to be brought to India, Pakistan and the ...
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News briefsDeetect Bys, a new French sportswear brand
Cécile Mathieu, a 20-year-old basketball enthusiast from the French region of Dordogne, has created a new sportswear brand called Deetect bys (“be your success”). The brand targets pro athletes and amateurs alike. The self-taught entrepreneur was trained through online courses, Actu.fr has reported. Mathieu currently offers a collection of two ...
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News briefsEA’s FIFA video game will feature women’s teams for the first time
Electronic Arts (EA), the global specialist in digital interactive entertainment, has revealed that EA Sports FIFA 23 will feature women’s club teams for the first time with the inclusion of the Barclays Women’s Super League and Division 1 Arkema, the highest divisions of women’s football in England and France, respectively. ...
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News briefsFila makes its comeback in Italian football
Fila is the new technical sponsor of L.R. Vicenza, the Italian football club, based in Vicenza, beginning in 2022/23 and for three seasons. The deal marks Fila’s return to Italian football after a 20-year-long absence. The brand previously partnered with ACF Fiorentina, the professional club based in Florence, at the ...
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News briefsAdidas unveils murals honoring the stars of Women’s EURO
On July 7, Adidas unveiled four murals at various locations in London honoring the stars of UEFA Women’s EURO 2022™, just hours before the start of the event. The murals, created in collaboration with female artists from the U.K., celebrate the personal goals and achievements of Mapi Leon, Millie Bright, ...
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News briefsAdidas’ official World Cup match ball features connected ball technology
Adidas’ Official Match Ball of the FIFA World Cup™ 2022 (“Al Rihla“) will feature new technology that provides match officials with unprecedented data and information to make faster and more accurate decisions. As a result, Al Rihla will provide video match officials with accurate data in real-time. Combined with player ...
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News briefsLille stadium will become the Decathlon Arena - Stade Pierre Mauroy
Following a vote at the European Metropolis of Lille (MEL) on June 24, the MEL and Decathlon have officially announced the signing of a five-year naming contract for the local Ligue 1 stadium. Currently called Stade Pierre Mauroy, in honor of the mayor of Lille from 1973 to 2001, the ...
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ArticlePuma's top female footballers talk about “She Moves Us” ahead of Women’s Euro Championship
Several well-known female footballers spoke candidly about the sacrifices and challenges of being a female professional in a “She Moves Us” video talk for sports brand Puma: “I’ve had to challenge male standards just by being a football player. I think most people in the world see it as a ...
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News briefsPuma unveils new Serie A match football
Source: Puma Olivier Giroud with the Orbita Seria A Following the announcement in March that Puma will become the official technical partner of Lega Serie A, Puma and Lega Serie A have unveiled the Orbita, the new match ball to kick off the partnership. Serie A is ...
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News briefs
Mbappé partners with WME to create his own content production company
Football star Kylian Mbappé signed an agreement with WME Sports and established his own content creation arm, Zebra Valley. WME Sports is the sporting department of Hollywood talent agency WME. Aged only 23, Mbappé won the 2018 FIFA World Cup in Russia with the France national team and four Ligue ...
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News briefs
Macron announces new and extended partnerships in Europe
Macron will be the new technical kit partner of the Oxford United Football Club from the start of the 2022/23 season. The deal will see the Bologna-based sportswear firm produce the official kit and training wear for the club’s men’s, women’s and Academy teams until the summer of 2026. Furthermore, ...
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News briefsLille Stadium to become Decathlon Arena in €6 million naming deal
The Pierre Mauroy Stadium in Lille, in France’s northeast, is set to become the ”Decathlon Arena” following the signing by the French sporting goods manufacturer and retailer of a renewable five-year deal worth €6 million with the European Metropolis of Lille (MEL), which manages the facility. France Bleu first revealed ...
