TECHNOLOGY – Page 4
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ArticleAdidas releases its first physical shoe out the metaverse
A version of the Ultraboost 5 has roots in an app that gamifies exercise.
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ArticleNew partnership promotes transparency in tracing plastics recycling
A recycling advisory firm and blockchain platform are enhancing transparency and accountability in plastic recycling with a credible data system.
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News briefsGoPro to reduce workforce by 26%
The reduction is part of an updated restructuring plan, GoPro has announced.
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News briefsBauer Hockey teams up with Atobi
After partnerships with clients like Nike, Asics and Intersport, Danish company Atobi has partnered with hockey brand Bauer to boost wholesale business and strengthen the Bauer community.
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News briefsPatrice Evra launches new app for amateur football players
The new app, called PLAYER, is designed to help young footballers take control of their career
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ArticleMeta introduces Orion augmented reality glasses
Orion is the company’s first true AR glasses that combine the digital and physical worlds for seamless, real-time interaction with rich virtual content.
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News briefsPuma strikes new deal with Google
The German brand is using generative AI for localization.
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News briefsRacing Force and Oakley launch Skier’s Eye
The revolutionary technology can give viewers a unique on-mountain perspective of athletes in alpine skiing competitions.
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ArticleIntersport in partnership with EA Sports FC 25 for the first time
This is clearly an example of how the sports chain has now started focusing its marketing efforts towards a younger target group.
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ArticleEDM and PriceAgent partner to revolutionize pricing research in the European Sporting Goods Market
SGI Europe’s publisher EDM Publications partners with PriceAgent, an innovative SaaS platform specializing in pricing optimization, to introduce groundbreaking pricing research solutions to the European sporting goods market. This strategic alliance aims to empower sporting goods brands, retailers and manufacturers across Europe with unparalleled insights into consumer pricing perceptions and ...
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News briefsPuma in partnership with Payrails
Payrails’ modular technology and payment provider-agnostic approach will integrate with Puma’s existing systems.
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ArticleAdidas to close offices of sports app developer Runtastic in Austria
The closure affects 170 employees as part of the German company’s strategic shift to centralize digital operations.
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News briefsShopify to open up shop on Roblox
A new but familiar way to buy and sell on the metaverse platform.
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ArticleEU court upholds big Google fine
A European antitrust case dating back seven years comes to an end.
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ArticleUS Department of Justice wins against Google
It remains unclear how the ruling might affect Google.
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