All The North Face articles – Page 3
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News briefs
VF suspends commercial activities in Russia and supports refugees
VF Corp. has joined those companies temporarily suspending commercial operations in Russia. Accordingly, VF has closed Vans-operated retail stores across the country and suspended processing e-commerce orders through the Vans and The North Face brand websites, the company said. The VF Foundation has donated $250,000 to UNHCR, the United Nations ...
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Article
Nicole Otto leaves Nike to become TNF’s new global brand president
VF Corp. has named a digital expert, Nicole Otto, as global brand president for The North Face (TNF), based in Denver, Colorado. Next June, she will succeed Steve Murray, a British-born industry veteran who will be retiring this year, as planned, returning to the U.K. Murray had been promoted from ...
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News briefs
TNF teams up with Spinnova
The North Face (TNF) and Spinnova, the Finnish sustainable materials company, have partnered to develop new high-performance, sustainable textiles for the outdoor apparel category, reducing the impact of the textile industry on the environment. Spinnova fiber is produced with minimal water usage, without harmful chemicals and with minimal CO² emissions. ...
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News briefs
TNF to retire its Futurelight logo
The North Face plans to “phase out and discontinue” the logo it introduced in 2019 for its Futurelight line of apparel and accessories. In January, a graffiti artist in New York working under the name Futura filed a lawsuit in California Central District Court alleging that the VF-owned brand had ...
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Infographics & Data
Best-performing sports brands in the German online market
This is an extract of the research study The sports brands winning the online race in Germany in which we analysed 60 leading sports brands in Germany.
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News briefs
TNF under fire from U.S. oil industry after rejected clothing order
SGB Media reports that a U.S. oilfield company, Liberty Oilfield Services, is using billboards around Denver, a website and videos on YouTube and Twitter to pillory The North Face (TNF) for hypocrisy. Last December, TNF turned down an order from Innovex, a Texas-based oil and gas company, to buy ...
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News briefs
The North Face and Supreme launch new collaborative outerwear line
The North Face (TNF) and Supreme have teamed up once again on a line of clothing, this time designed for extreme cold weather and high alpine conditions. The line is centered around TNF’s Summit Series. The range, made exclusively for Supreme, which belongs to the same group since Dec. 28, ...
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Article
TNF expands its circularity programs
The North Face currently offers Renewed products only in the U.S. as an option for consumers who want to buy “like-new” clothing and give it a second life. TNF has announced plans to launch the Renewed recommerce platform in Germany on May 4, 2021 as a pilot program, and then ...
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News briefs
Korean Olympic team to wear The North Face
The Korean Sports and Olympic Committee (KSOC) reached an agreement with Youngone Outdoor Corporation (YOC), which distributed The North Face and other major sports brands in the South Korean market. According to the agreement, YOC will supply the team with sportswear from TNF until the end of 2024. The uniforms ...
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News briefs
Court upholds one of Cocona’s patents, overruling TNF’s appeal
In a lawsuit first filed in 2017 by Cocona Labs against The North Face (TNF) and Columbia Sportswear, a U.S. Court of Appeals for the Federal Circuit affirmed on March 4 the validity of key claims of one of Cocona’s patents on its 2.5L waterproof/breathable laminate technology. Registered on Feb. ...
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News briefs
TNF’s new Flight Vectiv exceeds expectations
The Flight Vectiv, the brand-new trail running shoe by The North Face, made its debut at selected stores in the U.S. on Jan. 26. The shoe, which won one of the ISPO Gold Awards, will be rolled out globally by mid-February. The shoe’s footbed uses a stabilizing carbon-fiber plate surrounded ...
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News briefs
Graffiti artist sues TNF over Futurelight logo
Artnet News reports that the U.S. street artist Futura is suing The North Face (TNF) for allegedly copying the stylized swirled atom design that has for years appeared throughout his artwork in its 2019 Futurelight collection of apparel, subsequently expanded to various accessories. According to Artnet, the artist’s filing, which ...
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Infographics & Data
Brand value of the top 10 apparel brands worldwide in 2020
This infographic shows the brand value 2020 vs 2019 of the leading international apparel brands (source: BrandZ, Kantar). This chart can be downloaded as JPG, PNG or PDF.
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Article
Nike and others lobby against Xinjiang labor bill in U.S.
According to the New York Times, Nike – along with Apple, Coca-Cola and other large companies – has been lobbying the U.S. Congress to soften some of the provisions of the Uyghur Forced Labor Prevention Act, which is not yet the law of the land but has been passed in ...
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News briefs
VF opens its first multi-brand store
VF Corporation has opened its first multi-brand store on a surface of 2,000 square meters on three levels in a landmark building near Milan’s cathedral. Named after its address, Orefici11 carries three brands – Timberland, The North Face and Napapijri – with dedicated show windows for each brand and dedicated ...
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Article
Reorganizing the top management, VF names Steve Murray president of TNF
VF Corporation is changing its management structure to suit changes in the way it does business, notably by dividing its brand portfolio into Core Brands and Emerging Brands and by getting them to be managed differently to help them achieve their full potential. Until now, the operations of its three ...
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News briefs
The North Face launches the Explorer Team
The North Face (TNF), whose motto is “Never Stop Exploring,” has announced the launch of a new team of special people from all over the world who see themselves as explorers or adventurers – from scriptwriters and photographers to trail runners and powder enthusiasts. Members of TNF’s new ”Explorer Team” ...
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News briefs
Gucci teams up with The North Face
Gucci has revealed that it is partnering with The North Face for an unspecified collaboration in the coming months “that celebrates the rich heritage of both brands.” For the big Italian luxury brand, it is the first collaboration of this kind since Alessandro Michele became its creative director five years ...
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Article
The North Face is exploring new territories
The North Face is reserving some interesting new surprises in its footwear range for the spring/summer 2021 season, to be presented at the OutDoor by Ispo show in Munich later this year. At the last Ispo show in Munich, the brand created a sensation with its highly technical “Advanced Mountain ...
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Article
Sports brands celebrate women
A number of sports brands celebrated International Women’s Day on March 8.
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