All Timberland articles
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ArticleVF Corp. takes action to improve performance, divesting pack brands
VF Corp. is vowing to take all necessary actions to improve its operating performance heading into its FY24
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News briefs
VF Corp. opens regional office and new design center in Tokyo
VF Corp. has announced the launch of the Tokyo Design Collective (TDC) and new regional office in Tokyo’s Harajuku district. The office will be home to the new TDC team, whose mission is “to reinforce VF’s commitment to infusing aspirational Japanese product design and craftsmanship into its iconic global brands.” ...
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Article
A Dive into the unknown. The metaverse, NFTs and legal perspectives
The technology may be new, but it’s never too early to start thinking about protecting your brand in the metaverse. Our expert weighs in.
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News briefs
VF with new appointment to Timberland executive team and more
Source: VF Corp Nina Flood VF Corporation has announced new appointments to its leadership team in the EMEA region, including for the Timberland brand, effective Jan. 31. Nina Flood — current president VF Global Packs (Eastpak, JanSport, and Kipling) — is to be the new general manager ...
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News briefs
Vans and Timberland launch capsule together
VF brands Vans and Timberland have teamed up to design a capsule together for the first time. Celebrating the 30th anniversary of Vans’ iconic Half Cab, the two brands offer a brand new style based on Vans’ iconic model first released in 1992 and Timberland’s Euro Hiker boot, created in ...
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Article
VF braces for weaker consumer environment, lowers FY outlook
VF Corp is maintaining its full-year revenue growth guidance of 5-6 percent, citing its balanced portfolio and a building recovery in China as two examples, but has lowered expectations on some key financial metrics due to currency headwinds, higher inventory levels and a more promotional environment. The North Face parent ...
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VF Corp. sets initiatives for brands to reach FY27 targets
This is how VF Corp. wants to reach its growth targets for 2027 in challenging times.
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Article
VF Corp. maps out growth strategy, trims FY23 outlook
EMEA plays a key role in the company’s growth strategy.
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Article
Analysis: Sporting Goods Scorecard Q2 2022 - The top performers by sales and profit
Our Scorecard includes the revenue and profit development of 43 major sporting goods companies.
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Article
Why sporting goods industry inventories rose by 57% in Q2 2022
The aggregate inventory level for 28 public sporting goods companies, tracked by SGI Europe, rose more than 57 percent year-over-year to more than €31.9 billion at Q2 end and was up by nearly 32 percent from the end of 2021 when it stood at €24.27 billion. Eleven companies had inventory ...
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Article
VF posts quarterly loss, but EMEA is strongest region
VF Corp. reported a first-quarter loss, related mainly to a $92 million non-cash pension charge. Still, the EMEA region, The North Face and Timberland were the strongest performers for the company in the period ended June 30. In the face of expected currency headwinds, the company is maintaining its fiscal ...
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News briefs
Timberland Construct: 10061 now available in the Metaverse
In collaboration with Epic Games’ Unreal Engine and Conceptkicks, Timberland has unveiled an innovative design experience that blends the physical and virtual worlds. The partnership centers on Timberland Construct: 10061, which invites shoe lovers to immerse themselves in the universe of design, creation and innovation via a playable experience in ...
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VF Corp going strong despite slowdown in Q4 sales due to China lockdowns
VF Corp reported a revenue increase of 9 percent to $2.8 billion (€2.65bn) in the fourth quarter of 2022, driven by The North Face (TNF), although sales at Vans were flat during the period. Sales were boosted by a 15 percent increase in the EMEA region and 12 percent in ...
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NPD Q1 report sees U.S. footwear industry slowing down and market shifting towards new brands
Consulting firm NPD has released its latest figures for the first quarter of 2022 of the U.S. footwear market. Both the footwear industry’s sales and the revenue declined year-over-year in Q1. Sales were down 3 percent, unit sales were down 12 percent, while average prices were up 11 percent. Compared ...
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News briefs
Timberland expands Timberloop recycling program to Europe
Around this year’s Earth Day, Timberland announced several initiatives within its CSR program, the most interesting being the expansion of the Timberloop take-back program into the U.K., Germany, France and Italy, with more European markets to follow. The recycling program allows consumers to return their worn Timberland footwear, apparel or ...
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VF is positive about 2022 as growth accelerates
VF Corp ended its fiscal year on a high note, prolonging a recovery that started in the second quarter. For the fourth quarter ended March 31, the company confirmed that its momentum is accelerating, delivering revenues that increased by 23 percent to $2,582 million, or by 19 percent in constant ...
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Article
Timberland to set up regenerative rubber supply chain for footwear
Timberland , along with its parent company VF Corp. and its sister brands Vans and The North Face , is partnering with Terra Genesis International in Thailand to build what they claim will be the footwear industry’s first regenerative rubber supply system. Timberland plans to pilot ...
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News briefs
Patent office finds Timberland’s iconic boot design too generic
The U.S. Patent Office’s Trademark Trial and Appeal Board denied a bid by VF Corp. to register the design of Timberland ’s iconic Yellow Boot , concluding that it lacks sufficient acquired distinctiveness. The board noted that there was no evidence that competitors were trying to intentionally copy the ...
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Footwear companies take sustainability in their stride
Hardly a day goes by without a footwear company or a component supplier announcing a more sustainable product, a recycling program or an environmentally-friendly scheme. Such a flurry of initiatives, which are taking place also outside the athletic footwear sector, is motivated by growing consumer and regulatory pressure as well ...
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News briefs
Susie Mulder is Timberland’s new global brand president
VF Corp . has appointed Susie Mulder as global brand president of Timberland , a big VF brand that has been performing less than others lately . She will start her new role with the New Hampshire-based brand on April 5 and report to VF’s chairman, president and ...
