Luca Palermo: Covid highlighted the importance of trade shows

Luca Palermo - CEO - Fiera Milano

The Covid-19 outbreak demonstrated that digital solutions “on their own” could not replace trade shows canceled due to the pandemic, noted Luca Palermo, the chief executive of Fiera Milano, which manages the Rho exhibition hall as well as exhibition pavilions in Milan and the Allianz MiCo convention center. The Italian ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.