As the launch of the International Running Expo (IRX) draws closer, the organizers have revealed a growing roster of confirmed speakers, exhibitors and curated networking formats for the inaugural B2B event, on Nov. 4–5 at RAI Amsterdam.

International Running Expo - Launch with Dean Karnazes and Mike Seaman

International Running Expo: Ultra Marathon Specialist Dean Karnazes and Racoon Media Group CEO Mike Seaman during a run at the IRX Launch Event one year before the inaugural show

The first edition will be bringing together over 6,000 industry professionals, including buyers from leading retailers and brands such as Suunto, Buff, Maurten and Scott. Athletes and speakers like Dean Karnazes, Paula Radcliffe, Susie Chan and Colin Jackson will be taking the stage, alongside panel discussions on business growth and community-building through BrandLAB.

Raccoon Media Group, the company behind the National Running Show (UK) and the Boston Run Show (US), is placing a strong emphasis on qualified business connections, with a dedicated hosted buyer program and tailored matchmaking. A morning run club and a networking party will complement the expo’s agenda.

The full conference schedule and more confirmed exhibitors will be announced in the coming months. Visitor registration is open at: internationalrunningexpo.com.