London-based skiwear brand Perfect Moment Ltd plans to list on the NYSE American (formerly AMEX) under the symbol “PMNT“ and raise $8 million by offering 1.2 million shares in a price range of $6 to $7. The company had previously requested an offering of 2.5 million shares in the same range.
Including an over-allotment of 184,800 shares, the total offering could raise up to $9.9 million at the high end of the price range, representing a valuation of $108.2 million.
In the 12 months ending September 30, 2023, Perfect Moment generated revenues of $27 million. The US, where the brand has just opened a subsidiary, accounted for 44 percent of sales, the UK for 18 percent and the rest of Europe for 31 percent.
Perfect Moment was founded in 1984 in Chamonix by sports filmmaker and professional skier Thierry Donard. The brand was originally developed for extreme athletes before moving into the fashion sector. In 2010, the headquarters of the originally French brand was relocated to Hong Kong and then London after British-Swiss entrepreneurial couple Jane and Max Gottschalk took over ownership. In 2022, Perfect Moment found new investors in Indian actress, singer and beauty queen Priyanka Chopra Jonas and her husband Nick Jonas, a Grammy-nominated artist, songwriter and actor.
The brand is known for its colorful, striped or star-printed skiwear, which is sold at retailers such as Net-a-porter, Mytheresa and Farfetch.
