Brooks Running continues to pick up speed. In the third quarter of 2025, the US running specialist and subsidiary of Berkshire Hathaway increased its global sales by 17 percent, with explosive demand in Asia-Pacific, premium wins in Europe and top-seller status in the US. It was the ninth consecutive quarter of double-digit growth, driven by strong demand in all regions and sales channels, as well as a clear focus on performance running.
“Our entire global team gets up every day with the goal of putting the needs of runners first – how they move, how they feel, what experience they expect from our equipment,” said CEO Dan Sheridan.
APLA, EMEA, US drive global growth
In Asia-Pacific and Latin America (APLA), growth accelerated to 82 percent year-to-date, driven by a continuing running boom in South Korea, China and other markets. Europe, the Middle East and Africa (EMEA) grew by 23 percent over the same period. The market also developed dynamically in the US, where the performance-running shoe segment grew by 13 percent in Q3 FY25. Brooks claims to be the market leader in national retail, citing figures from market research company Circana: three of the six best-selling models in the “Adult Performance Running Footwear” category bore the Brooks logo.
Reaching the winner’s podium in the premium segment
Brooks is growing significantly faster than the market also in Germany and France, where sales rose by 29 and 15 percent respectively. According to market research institute Circana, Brooks secured in Q3 the number-one position in the premium segment (running shoes priced at €90 and above) in Germany for the first time. This is also confirmed by the SGI Europe’s own Performance Running Market Germany 2025 report, which shows above-average demand in the upper price segment for Brooks, Hoka and Saucony. However, Nike (33%), Adidas (29%), and Asics (17%) continue to account for the majority of recently purchased running shoes.
Technology, speed, top sellers – Brooks strikes a chord with runners
Five new models hit the market in Q3 FY25, with launches in the cushioning, trail and speed categories. The best-selling Adrenaline GTS and Glycerin models once again saw double-digit growth – 20 percent and 29 percent respectively. Overall, sales in the footwear segment rose by 17 percent. The share of full-price sales climbed by 21 percent. A particular highlight was the new Cascadia Elite trail shoe, which helped Brooks athletes achieve 12 victories and 30 podium finishes in the current season.
Between running track and lifestyle: focus on new target groups
The Seattle-based running label is also making its mark beyond the classic performance segment. The collaboration with streetwear label RSVP Gallery and designer Don C resulted in the Brooks x RSVP Gallery Caldera 8 – a model that was well received by new and existing customers alike. Further lifestyle inspiration came in the form of new colorways for the Adrenaline GTS 4, Cascadia 1 and Chariot models.
Limited editions such as the Ghost 17 runDisney Halloween also sold out quickly, setting new sales records for the company in its own online store.
Brooks celebrates successes from Chamonix to Sydney
Brooks was present at several high-profile running events, including the House of Mountains at the UTMB in Chamonix, the Hyperion Houseboat at the TCS Sydney Marathon and, for the first time, the AJ Bell Great North Run, the world’s largest half-marathon, which Brooks sponsored.
The brand was successful in sporting terms as well. Emily Infeld won the US 10,000-meter title at the national championships. At the World Athletics Championships in Tokyo, two of the three sponsored US marathon runners finished in the top ten.
