All Sporting Goods Intelligence articles in Volume 30, Issue 33-34 – Page 5
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News briefs
New Balance has filed a suit alleging that Liverpool FC,...
New Balance has filed a suit alleging that Liverpool FC, one of the major football clubs in the English Premier League, has improperly blocked its bid to match Nike in the struggle over the rights to team's kit. New Balance has been Liverpool's kit sponsor since 2015. Nike's bid is ...
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Short stops
Bullpadel has agreed a sponsorship deal with the International Padel...
Bullpadel has agreed a sponsorship deal with the International Padel Federation (IPF) which makes the Spanish brand the official ball and clothing of the IPF for two seasons
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News briefs
Keen and Sherpa Adventure Gear have joined forces on a...
Keen and Sherpa Adventure Gear have joined forces on a new edition of their Innate travel boot for men and women for the autumn/winter 2019 season, which follows a similar release for spring 2019. The new product is PCF-free and uses premium nubuck leather certified by the Leather Working Group. ...
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News briefs
Reebok and Adidas, which belong to the same group, have...
Reebok and Adidas, which belong to the same group, have collaborated on a sneaker for the first time. The Instapump Fury Boost blends Adidas' Boost technology with Reebok's Instapump Fury silhouette. Reebok's original Instapump Fury, released in 1994, was a slip-on shoe with no laces, a GraphLite bridge instead of ...
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News briefs
Adidas and the Mexican Football Federation (FMF) have extended their...
Adidas and the Mexican Football Federation (FMF) have extended their long-standing partnership. Adidas will continue to be the FMF's official supplier through the 2026 Fifa World Cup, which will be played in Mexico, Canada and the U.S. The original deal between Adidas and the FMF ran from 1984 to 1990. ...
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Article
Decathlon signs the U.N. Fashion Industry Charter for Climate Action
Decathlon has announced its formal commitment to the Fashion Industry Charter for Climate Action, an initiative under the auspices of U.N. Climate Change that draws fashion stakeholders toward the goals of the Paris Climate Change Agreement. The Charter was launched at COP24 in Katowice, Poland, in December 2018. By signing ...
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Short stops
Lacoste has joined Tecnifibre, a company that it recently acquired,...
Lacoste has joined Tecnifibre, a company that it recently acquired, as a sponsor of the Boulogne-Billancourt tennis club near Paris for the next four years
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Short stops
Wahoo Fitness has acquired Speedplay, a maker of high-performance bicycle...
Wahoo Fitness has acquired Speedplay, a maker of high-performance bicycle pedals based in San Diego, California
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News briefs
Tenson has hired Fredrik Abrahamsson to oversee the company's sales...
Tenson has hired Fredrik Abrahamsson to oversee the company's sales and marketing efforts to reboot and rejuvenate the 70-year-old outdoor fashion brand. Abrahamsson, who took on the role this month, co-founded a sports fashion and lifestyle brand, WearColour, in 2010 and held previous positions at Oakley, Burton, Hurley and Eastpak. ...
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News briefs
The American Apparel and Footwear Association (AAFA) has addressed a...
The American Apparel and Footwear Association (AAFA) has addressed a letter to the U.S. Trade Representative (USTR) to request that Amazon's marketplaces for France and India be added to an annual list of “Notorious Markets” that abet counterfeiting and piracy. Last year, the trade group made the same request regarding ...
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News briefs
Jennifer Ridgeway, 69, a three-decade veteran at Patagonia credited with...
Jennifer Ridgeway, 69, a three-decade veteran at Patagonia credited with creating the outdoor brand's aesthetic, has died at home in Ojia, California. She had been suffering from pancreatic cancer. Ridgeway was hired by Patagonia's marketing department in 1973 and wrote copy for its catalogs. She then became the company's first ...
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News briefs
On Sept. 30, Nike filed a lawsuit in the Central...
On Sept. 30, Nike filed a lawsuit in the Central District of California against Skechers over the manufacture of “Skecherized versions” of its Air Max 270 and VaporMax sneakers. The shoes that are alleged to have infringed Nike's patents are the Skech-Air Atlas, Skech-Air 92, Skech-Air Stratus and Skech-Air Blast. ...
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News briefs
Foot Locker has invested $3 million in NTWRK, an e-commerce...
Foot Locker has invested $3 million in NTWRK, an e-commerce app that allows brands and celebrities to drop and sell their products through live “episodes” as consumers watch, chat and buy. The investment forms part of a series-A round of financing worth $10 million overall and co-led by Live Nation, ...
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News briefs
Patagonia launched a new European website on Sept. 25 for...
Patagonia launched a new European website on Sept. 25 for its Patagonia Works program, which has already found numerous adepts in the U.S. The program will list a series of initiatives that customers can take in their own countries to do something for the environment, making donations or participating in ...
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News briefs
Sherpa Adventure Gear raised $89,812.25 for its children's education foundation...
Sherpa Adventure Gear raised $89,812.25 for its children's education foundation in Nepal last year. Sherpa sold over 350,000 products to support the ten students currently enrolled in the program across grades 4 to 9. The Sherpa Adventure Gear Foundation receives 25-cent donations on selected products sold by Sherpa to help ...
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News briefs
As Angling International reported via Facebook on Sept. 24, Grant...
As Angling International reported via Facebook on Sept. 24, Grant Ottignon-Harris, managing director of Pure Fishing for Europe, the Middle East and Asia (EMEA), has left the company and been replaced by Kjell Clefjord. Ottignon-Harris spent nine years with the world's largest manufacturer of fishing tackle, originally as regional director ...
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News briefs
Four years after acquiring Runtastic for €220 million, Adidas is...
Four years after acquiring Runtastic for €220 million, Adidas is further integrating the app into its own e-commerce platform. Adidas is now using Runtastic to power its Adidas Running and Adidas Training apps, through which users will be collecting points and connecting to the Adidas' Creators Club, a free membership ...
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News briefs
Ispo has launched the 2020 edition of the Ispo Award,...
Ispo has launched the 2020 edition of the Ispo Award, which honors outstanding products and services in the sports industry. Companies can submit their new products for consideration until Dec. 3, 2019, benefiting from early-bird rates if they submit their products by Nov. 6, 2019. The international jury of experts ...
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News briefs
Proviz Sports has announced that from summer 2019, all inner...
Proviz Sports has announced that from summer 2019, all inner linings of its jackets will be manufactured from Repreve, a recycled polyester made from recycled plastic bottles. Furthermore, the company is encouraging its customers to recycle products at the end of their life by posting them to Proviz in return ...
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Article
Sport 2000 Germany internationalizes
Sport 2000 Germany is reorganizing itself in a bid to further internationalize its operations, in line with market trends. Under the new structure, a team of three executives will lead the German buying group. They will be in charge of the operations of Sport 2000 in the Swiss, German and ...
