All Sporting Goods Intelligence articles in Volume 37, Issue 5+6
View all stories from this issue.
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ArticlePTPA seeking outside capital, per report
Players’ union explores $1bn raise to reshape tennis governance and commercial control.
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ArticleGlobal sports economy: numbers and outlook | WEF report
A new WEF analysis reveals sports tourism as the biggest driver, but climate threats and physical inactivity could erode revenues.
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ArticleFoot Locker to dominate NBA All-Star 2026
The retailer brings exclusive sneaker launches, athlete appearances, and community programming to downtown Los Angeles Feb. 12-15.
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ArticleAdidas hits record revenue, launches buyback
The sportswear giant posted double-digit growth across all markets and channels.
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ArticleVisa Study: AI reshapes winter sports participation
AI is reshaping how Americans engage with winter sports, with 44% planning snowboarding bookings inspired by the Olympics, Visa study shows.
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ArticleColumbia brews beer using bear poop
The outdoor brand partnered with a Portland brewery to create an IPA using foraged ingredients – bypassing expensive TV slots for earned media buzz.
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News briefsKKR continues to invest in sports, report says
The American investment giant is negotiating to acquire Global Sport Group, which holds stakes in sporting properties across Europe, Sky News reports.
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ArticleOakley Meta makes Super Bowl debut with AI eyewear
Oakley Meta’s first Super Bowl commercial features Spike Lee, Marshawn Lynch and Olympians across multiple sports disciplines using AI-powered athletic eyewear.
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ArticleRunning brand Tracksmith names new CEO
Former Converse CEO Jared Carver takes the helm as founder Matt Taylor transitions to a creative leadership role.
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ArticleU.S.: League One Volleyball names first commissioner
Former Nike and Jordan Brand executive Sandra Idehen joins as first commissioner to scale American League One Volleyball into a professional league operation.
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News briefsA B2B event for Italy’s sporting goods industry alongside Milano Cortina 2026
The Italian Trade Agency and Assosport are connecting domestic brands with international buyers at an event on 8 February during the Winter Games.
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ArticleDICK’S names nine Team USA Olympic ambassadors
Nine Olympic and Paralympic athletes will share behind-the-scenes content and direct youth sports grants as DICK’S builds Milano Cortina 2026 activation.
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ArticleAthens to host UCI Mobility Forum in May
The 8th edition brings global cycling leaders together to discuss sport tourism, city strategies and road safety.
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ArticleWorld Sailing to measure Olympic boat impact
A 12-month life-cycle assessment will inform future equipment rules and make environmental data central to class selection.
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News briefsNike cuts jobs for third time in three years
The sportswear giant is reducing warehouse staff in Mississippi and Tennessee as it accelerates automation and adjusts to current order volumes.
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ArticleItaly unveils triathlon tourism project
Four major events across Italy aim to diversify tourist flows and showcase destinations beyond traditional routes.
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ArticleEuroShop 2026, Feb. 22–26: Event guide
RFID tracking, unified commerce, and immersive fitness concepts take center stage at this year’s retail technology fair.
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ArticleOdlo Time to Rise: a biathlete’s resilience story
Swiss performance brand follows Aita Gasparin’s return to elite competition after a three-year absence.
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ArticleDeckers Q3 revenue hits record $1.96bn
Footwear company raises full-year guidance as HOKA grows 18.5% and UGG gains 4.9%, with international sales up 15% driving balanced channel growth.
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ArticleCrystal International builds smart China logistics hub
The Hong Kong-based apparel manufacturer expects its new automated warehouse to cut fabric transfer times by 75 percent from first quarter 2026.
