All Sporting Goods Intelligence articles in Volume 37, Issue 5+6 – Page 3
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ArticleIOC releases 2025 results: five TOP sponsors exit
Consolidated financial statements approved in Milan reveal sponsorship revenue fell to lowest level since 2020.
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ArticleWFSGI names first global advocacy chief
The global sporting goods federation creates a dedicated advocacy role to strengthen the industry’s voice with policymakers worldwide.
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News briefsTradeInn brings travel and outdoor veterans to board
The Spanish online retailer adds eDreams co-founder Pérez-Tenessa as chairman and ex-Backcountry chief Nielsen.
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ArticleCanada Goose names Patrick Bourke North America president
The outerwear brand promotes 10-year veteran to lead regional growth strategy and retail execution across the US and Canada.
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ArticleAdidas Chinese New Year film celebrates football family spirit
Young players choose training over festive celebrations in Adidas’s CNY film honoring China’s football development.
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ArticlePeloton’s new AI lineup disappoints
Connected fitness company misses revenue targets despite launching premium AI-powered equipment, raising questions about growth strategy effectiveness.
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ArticleSpain sees sports participation surge to 62.7%
Ministry survey reveals sports participation jumped 5.4% since 2022, with women narrowing the gender gap and professional coaching seeing significant growth.
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ArticleKings League raises $63 million in funding round
The investment will support global expansion projects.
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ArticleQ3 FY2026: Canada Goose trades profits for growth
The Toronto-based luxury outerwear brand posted 14% revenue growth but saw operating margins fall to 29% as heavy marketing spending and retail expansion outpaced sales gains.
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ArticleFrasers Group opens first Nordic flagship store
British retail giant deploys Sports Direct alongside XXL to control Nordic sporting goods through complementary urban and destination retail positioning.
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ArticleDiadora cuts 27 jobs in strategic shift
The Italian brand reaches agreement with unions for voluntary exits with enhanced severance packages as wholesale pressures mount.
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Articleadidas x CLOT Chinese New Year collection
Canadian-Hong Kong designer Edison Chen’s CLOT label partners with adidas on Year of the Horse collection.
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ArticleIOC honors climate leaders at Milano Cortina
Athletes, NOCs and IFs recognized for measurable climate action ahead of Milano Cortina 2026 Winter Games
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ArticleUnder Armour still faces challenges in its turnaround
Management is focusing on stabilization, and analysts remain cautious over the recovery timeline.
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ArticleSkechers returns to Super Bowl stage
The brand nobody took seriously just outspent Nike at football’s biggest commercial showcase.
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ArticleLifeLabs and the science of a cooler swing
A materials science company chose golf—not Everest—to prove its cooling fabric works where people actually play. The strategy reveals how innovation reaches mass markets
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News briefsSports Emotion hires Adidas veteran to handle its own-brands
Spanish retailer creates new senior role to expand private label portfolio and boost profitability
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ArticleWinter Olympic Weekend Feb 7–8: Podiums and Products
Fischer dominated Nordic events, Atomic and Head battled in alpine, and EA7 Armani led visibility. Weekend brand scoreboard Feb 7–8
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ArticleAsics chases India’s running boom
The Japanese brand plans 35 percent annual growth as India’s affluent runners drive premium footwear demand, according to Bloomberg.
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ArticleTradebyte e-commerce report: Sports outpaces fashion
New data from Tradebyte’s brand network shows sporting goods gaining ground as return pressures and dupe culture reshape European e-commerce.
