All Sporting Goods Intelligence articles in Volume 37, Issue 7+8
View all stories from this issue.
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ArticleAsics posts record year and lifts 2026 targets
Sales rose to €4.79 billion in a record year. Europe led revenue while Japan remained the key profit driver. Management targets further growth and margin expansion in 2026.
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ArticleWearable AI ECG: fitness tracker and clinical health monitor
A new collaboration positions AI-driven cardiac analysis as the intelligence layer for wearable sensors, moving fitness tech into clinical diagnostics.
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ArticleUK Gym Group raises guidance, speeds growth
The budget fitness chain exceeded opening targets and now projects earnings above consensus, backing the push with a £10m share buyback.
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ArticleSPG adopts cloud solution to upgrade product operations
The licensed apparel company is replacing its legacy system to accelerate development cycles and support growth across brands including Browning and Carhartt.
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News briefsPádel Nuestro opens flagship in Barcelona
The world’s largest padel distributor positions its new flagship directly across from Tennis-Point’s Barcelona store.
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ArticleNike and JD Sports’ 500-Runner Mall Takeover
How a grassroots run club founded by an ex-prisoner became one of Europe’s largest—and why Nike and JD Sports chose to partner with it.
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ArticleChinese brands claim visibility podium at Milano Cortina
Li-Ning, Anta, Peak, and Toread collectively supplied apparel for delegations from China to Ecuador, marking their most prominent global showcase to date.
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News briefsJoma releases football-branded padel racquet
Spanish brand modifies Hyper Pro padel racquet with Premier League club colors following kit sponsorship deal, extending football partnerships to padel.
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ArticleNBA star Klay Thompson signs lifetime ANTA deal
Mavericks guard becomes seventh NBA player with lifetime deal as Chinese brand opens Beverly Hills flagship, leveraging 12,000 Asia stores network.
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News briefsFootasylum CEO Pujolar steps down after 2 years
Stephan Rahmede assumes interim leadership as UK athleisure retailer enters transformation phase following record fiscal results.
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ArticleCNY: Western brands learn China’s emotional playbook
How Nike, Lululemon and On transformed Lunar New Year marketing by understanding Chinese consumers’ need for escape from status comparison pressure.
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ArticleNew AI index tracks sporting goods brand visibility
Parcel Perform’s AI Visibility Index tracks how AI shopping assistants rank and recommend sportswear and sporting goods brands when consumers ask what, how and where to buy.
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ArticlePremier League reportedly seeks to boost sponsorship revenue
The league is considering centralising 60% of perimeter advertising and adding new partners to its commercial portfolio, according to Sky News.
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ArticleDavin Sons signs five brands for Indian sportswear MBOs
Delhi-based FMCG distributor enters organized sportswear retail by signing MOUs with Skechers, Reebok, Adidas, New Balance and Crocs.
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ArticleFitness First UK bets on longevity to drive loyalty
New campaign pairs AI-benchmarked biological age testing with personalized programming to shift gym positioning toward clinical-grade longevity.
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ArticleOlympics face rival views on climate legacy
The IOC claims a milestone in responsible Games delivery; athletes and advocacy groups say the bar needs to move much higher, and faster.
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ArticleGymshark enters Germany with premium retail partners
The British activewear brand opens its first German shop floors.
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ArticleBranwyn lands on The Lead’s Foremost 50
Oregon-based challenger earns industry recognition for applying seamless knitting to natural fibers in women’s next-to-skin performance apparel
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ArticleInt’l Padel Cluster appoints new head of operations
Former Babolat and Ternua executive Michel Gogniat takes the helm as industry body prepares new strategic plan.
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ArticleDick’s Sporting Goods scales creator marketing program
Nearly 11,000 applicants for 60 spots—the sports retail giant is betting on human storytelling over traditional advertising.
