All Sporting Goods Intelligence articles in Volume 37, Issue 7+8 – Page 4
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ArticlePayntr Golf joins the 8AM Golf family of brands
The golf media and equipment company backs Portland-based footwear brand worn by Jason Day and other PGA Tour players.
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ArticleUCI Cycle-ball World Cup adds women’s tournament
Three rounds of the 2026 series will feature women’s competition, a historic first for the bicycle football discipline.
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ArticleAmer Sports targets 18% growth in 2026
Arc’teryx drives record $6.57bn sales in 2025 as the Finnish group accelerates Salomon investment.
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News briefsAmer hires Carrie Ask to lead Wilson
The former US Navy officer and Helly Hansen chief brings global brand, retail transformation and wholesale expertise to the ball and racquet sports giant.
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ArticleDale of Norway strengthens North American team
Coming off strong Olympic visibility in Cortina, the Norwegian heritage knitwear brand — whose garments are produced using hydropower — is investing in US and Canadian wholesale growth.
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ArticleOn opens Korea robot factory to cut supply chain risk
Swiss brand’s 32-robot Busan facility boosts LightSpray output 30-fold, with US and Europe factories to follow.
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ArticleMLB clubs taking charge of their local broadcasts
The MLB club takes direct control of local telecasts amid the collapse of regional sports networks across North America.
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ArticleMilano Cortina viewership data: the Olympics still matter
Record audiences across the US, Europe and Japan confirm the Winter Games as a premium platform – if brands know which athletes to bet on.
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ArticleAdidas extends Kings League deal to 2028
The three-year extension covers seven regional leagues, two world tournaments, and both men’s and women’s competitions as Kings scales globally.
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ArticleSocial: female athletes’ biggest asset – and liability
Women’s sports revenue is growing faster than men’s. Female athletes generate more social engagement. But visibility carries a cost brands rarely pay for.
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Articleadidas Unveils Its First Truly Hybrid Fitness Shoe
As HYROX expands into one of the fastest-growing formats in global fitness, adidas bets on purpose-built footwear to claim a share of the market.
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ArticleStrategic reset costs Puma millions in full-year results
German sportswear group posts a €643.6 million loss in its 2025 full-year results as its strategic reset weighs on sales and margins. Currency-adjusted revenue fell 8.1 percent to €7.30 billion, pushing the EBIT margin to -4.9 percent.
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ArticleGildan Activewear posts record Q4 revenue
Q4 net sales hit $1.08bn, up 31%, as integration runs ahead of plan and synergy target rises to $250m.
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ArticleIntersport Finke wins EuroShop sustainability prize
A German Intersport franchise store triumphed over a global field of 122 entries from 30 countries with a circular-economy refit that cut 5 tons of CO2.
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ArticleSaucony hits $533m in Wolverine’s best year
The 127-year-old running brand posted its highest-ever launch day and targets mid-teens growth in 2026 – now Wolverine’s clearest strategic asset.
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ArticleHYROX becomes a brand battlefield
Puma’s CEO calls HYROX a “lighthouse” partnership while Adidas launches its own hybrid race shoe. The battle for fitness racing’s commercial core is on.
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ArticleDecathlon bets on airbag tech to widen safety
The French retailer teams up with an AI-driven wearable airbag specialist to bring elite-level fall protection to mass-market price points.
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ArticleCristiano Ronaldo, conglomerate
The footballer expands his business empire with a strategic acquisition through his newly formed CR7 Sports Investments.
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C-Suite InterviewPoland: SPORT 2000’s next growth stop
Germany-based retail service organization enters Poland as market 17. CEO Margit Gosau explains the strategic rationale behind a long-march expansion.
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ArticleMisto Holdings CEO handover founder to his son
Gene Yoon moves to honorary chair as his son takes over the group behind Fila, Titleist and FootJoy.
