Can Anta replicate the success it has achieved with such brands as Arc’teryx, Salomon and FILA? In an upcoming SGI Europe webinar with Hot Pot, industry experts will unpack what Anta’s investment in Puma could mean for the future of global brands in China.
As Anta expands its influence throughout the global sporting goods industry, one question has come to dominate executive conversations:
Can the Chinese group replicate with Puma the success it has achieved with such brands as Arc’teryx, Salomon and FILA?
In a new webinar hosted by SGI Europe in collaboration with Hot Pot, participants will gain a data-driven perspective on Anta’s portfolio strategy and the latest developments in China’s sports and outdoor e-commerce market.
The discussion is based on Hot Pot’s Q1 2026 China Sports & Outdoor E-commerce Report, analyzing performance across Tmall, JD.com and Douyin.
The webinar will explore:
- Why Anta’s portfolio strategy has repeatedly turned brands into growth stories
- Whether Puma is showing early signs of recovery in China
- Which active lifestyle categories continue to outperform
- How platform dynamics are reshaping competitive positioning
- What multinational brands can learn from Anta’s operating model
The session is designed for brand executives, strategists and market intelligence teams seeking a sharper understanding of China’s evolving active lifestyle market.
Webinar details
Date: Thursday, May 21, 2026
Time: 11:00 a.m. CET
Format: Live webinar & strategic Q&A
Speakers
Jonathan Travers-Smith
Founder & CEO, Hot Pot
Claudia Klingelhöfer
Brand, Partnerships & Creative Solutions, EDM Publications
