With 81% of teens failing to move enough for good health, the sporting goods industry faces a massive revenue risk by 2030. On March 3rd, join SGI Europe and WFSGI for a high-impact briefing featuring Nike and ASICS in a 40-minute Coffee Break format.
The sporting goods industry is facing a quiet but catastrophic demand crisis. New data suggests that $169 billion in revenue is at risk by 2030 due to the compounding effects of physical inactivity, climate change, and nature loss. Perhaps most concerning for long-term viability: 81% of 11–17 year-olds—the industry’s primary future customer base—are currently not active enough to maintain good health.
If the world stops moving, the market for sporting goods shrinks. To address this instability, SGI Europe and the World Federation of the Sporting Goods Industry (WFSGI) are launching a high-impact “Coffee Break” webinar series. The first session, airing March 3rd, focuses on how global leaders are using physical activity-led narratives to re-engage consumers and safeguard future growth.
Expert briefing: Engaging consumers through physical activity narratives
This 40-minute rapid-fire session moves beyond theory to show how Nike and ASICS are successfully integrating physical activity into their core marketing and communication strategies.
The briefing agenda (March 3rd, 15:00 CET):
Start time: 15:00 CET | End time: 15:40 CET
- Strategic Overview: Opening remarks from Claudia Klingelhöfer (SGI Europe) and Caroline Brooks (Head of Physical Activity, WFSGI), followed by a briefing on the Physical Activity Committee’s (PAC) latest work.
- Case Study: Nike: Elena Korf (Director, Global Engagement and Partnerships) presents Body Confident Sport—a blueprint for social and community impact.
- Case Study: ASICS: Caroline Fisher (Global Brand Communications Director) breaks down the Desk Break campaign and its role in modern brand engagement.
- Executive Takeaways: A summarized wrap-up and live Q&A.
Why attend?
Industry leaders will learn:
- Risk Mitigation: How to address the shrinking demand caused by sedentary lifestyles.
- Narrative Building: Transforming community impact into brand relevance.
- Future-Proofing: Strategies to capture the 11–17-year-old demographic before they are lost to inactivity.
About WFSGI:
The World Federation of the Sporting Goods Industry is the authoritative global body for the industry, representing brands, manufacturers, and retailers in the pursuit of a more active and sustainable world.
