Winter Sports – Page 17
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ArticleRecycle Your Boots: Tecnica Group’s recycling project aims at closing the loop
The Tecnica Group is committed to closing the circle of ski boot life cycles: 4,200 ski boots have already been collected, dismantled and recycled into new products in the first year since autumn 2021 of the group’s “Recycle Your Boots” (RYB) project.
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News briefsShaun White expands own lifestyle brand with new apparel and accessories
Shaun White, three-time Olympic gold medalist and winner of the most X-Games gold medals in history, is expanding his namesake brand with new apparel and gear collections. Developed in partnership with U.S. outdoor retailer Backcountry, the Whitespace collection combines White’s 30 years of experience as a professional snowboarder, his own ...
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ArticlePolartec introduces new bio-based weather protection technology under Power Shield name
Polartec has launched a new bio-based fabric technology that aims to set a new standard for sustainable weather protection. The name of this new technology is an old acquaintance: Polartec Power Shield, a material already known for its softshell-like comfort with hardshell-like wind and waterproofness, especially in the advanced Pro ...
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News briefsSunglasses brand Pit Viper on track for success thanks to bold marketing
According to a recent article in the Wall Street Journal, Pit Viper, a Salt Lake City-based sports sunglasses brand, plans to add seven new models to its product line, which has so far been limited to 11 models. The company is also reportedly looking to expand its business in the ...
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ArticleRossignol’s recyclable ski composition is now open source
The Rossignol Group is now sharing the construction and material composition plans for its new Rossignol Essential recyclable ski with all mountain sports industry players to initiate a collective movement. The French company says the goal is to actively contribute to the development of recycling channels in the main ski ...
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News briefsArmani signs four-year partnership with FSI and unveils EA7 collections
With its ski and lifestyle apparel collection EA7, Giorgio Armani is partnering with the Italian winter sports federation FSI for the coming four winters as the Italian athlete’s technical outfitter. The apparel lines include ski suits, overalls, jackets, insulation pieces and leisurewear, rounded up by a range of accessories and ...
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News briefsBollé sells Cébé
Bollé Brands Group is selling Cébé to a coalition of companies: D.MO and Racer. D.MO is devoted to project management and the industrialization of products in the outdoor sector. Both of its chief executives, Sébastien Delsaux and Maxime Bos, are former Cébé employees. Racer, meanwhile, is a French manufacturer of ...
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News briefsRossignol Group chooses Wintersteiger to provide race ski service machines
Rossignol Group, home to winter sports brands Rossignol and Dynastar, has invested in Wintersteiger’s Jupiter ski service machines for their three production centers in France and Spain. Introduced in 2021, the precision machines will ensure premium processing for the group’s racing ranges and guarantee a perfect, consistent finish and ski ...
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News briefsAdidas Terrex expands ski athlete’s team
Adidas Terrex has added alpine ski Slovakian Petra Vlhová und Alice Robinson from New Zealand to its ski athlete’s roster, which already included U.S. alpine ski star Mikaela Shiffrin. Adidas Terrex has designed personalized custom ski racing suits for each athlete.
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News briefsNew market manager for Atomic Germany and Poland
Source: Atomic Ralf Schörghofer The Austrian ski manufacturer Atomic, part of Amer Sports, has announced the promotion of its 19-year employee Ralf Schörghofer to market manager for Germany and Poland. Schörghofer is responsible for the sales and market presence of the brand. His German team will also ...
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News briefs
Nidecker partners with Layerise to launch new user experience
Source: Nidecker Supermatic binding Swiss snowboard brand Nidecker has partnered with Danish tech company Layerise to revolutionize the user experience of their new binding system, Supermatic. As reported in SGI Europe, Nidecker recently launched an innovative snowboard binding system, Supermatic. Together with Layerise — a modern customer ...
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News briefsSaudi Arabia to host 2029 Asian Winter Games
Saudi Arabia has been selected to host the 2029 Asian Winter Games. The event is set to take place at the future Trojena by Neom ski resort, which is scheduled for completion in 2026. Trojena will feature year-round skiing as well as an artificial freshwater lake, a nature reserve, mansions, ...
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News briefs100% launches first collection of snow goggles
Source: 100% 100%’s new snow goggle collection California-based brand 100% has unveiled its first line of goggles for snow sports, the 2022/23 Snow Collection. “With our brand’s first Snow Goggle Collection, we are authoring a new chapter for 100%,” said VP of global marketing and sales, Gwen ...
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News briefsSmith promotes Rob Retzlaff to global VP of sales
The U.S. goggle and helmets brand Smith has promoted its long-term employee Rob Retzlaff to global vice president of sales. Retzlaff has been with the company since 1999, holding such positions as Canadian marketing manager and national sales manager for Canada. In 2008, Retzlaff was promoted to ...
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News briefsVölkl hires new global lead agency for global brand strategy
Völkl has hired the Munich-based Sassenbach Advertising company as its new marketing agency to develop and implement a new global marketing strategy for the brand. Initially, a campaign for Völkl’s 100th anniversary in 2023 will go live in fall, under the motto “100 years of high standards.” Sassenbach’s tasks also ...
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News briefsNidecker launches innovative snowboard binding
Source: www.nidecker.com Nidecker Supermatic Swiss snowboard brand Nidecker has introduced the Supermatic, an innovative binding that offers automatic operation, a universal design that suits all snowboard boots from any manufacturer – whereas most of these systems require specific boots – and a dual slip-in and strap entry ...
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News briefsCalifornia ski boot company seeks buyer to further expand business
The CEO of Mad Jack Snowsports, Kristin Mehiel, has announced that she intends to sell the company to give it the opportunity to grow further. The California-based company has in the past launched a novel ski boot that allows users to ski with the comfort of a snowboard boot: the ...
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News briefsSalomon launches new loyalty program S/Plus
Salomon’s new free loyalty program S/Plus offers its members free shipping, free events, exclusive offers tailored to the member’s interests and special rewards. This is how Salomon strives to strengthen customer loyalty. Consumers can sign up for S/Plus either online or at Salomon stores. In addition, there ...
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News briefsSnowsports year-round in the heart of Stockholm
SkiStar, a company that runs Scandinavia’s biggest resorts, has worked with dry slop surface manufacturer Neveplast to create SkiStar SummerSki, a new 470-meter long dry ski slope in the heart of Stockholm. With an overall skiable surface of 9,000 square meters, the slope is one of Europe’s longest and largest ...
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News briefsDPS Skis bolsters product and marketing teams with new hires
U.S.-based ski manufacturer DPS Skis announced the hiring of Stu Gleason as ski and process engineer and Zach Clayton as global marketing manager. These additions complement DPS Skis’ product and marketing departments as the company expands into global markets. Gleason brings nearly two decades of product development experience to the ...
