All WNBA articles
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News briefsWNBA plans three more teams
After Toronto and Portland, the league will be adding Cleveland (2028), Detroit (2029) and Philadelphia (2030).
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ArticleSignature shoes are different these days, but they still matter
Signature shoes have evolved, but they still matter. As the Air Jordan celebrates 40 years, we explore how the market is changing with new players and storytelling.
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News briefsSkechers in new basketball partnership
University of Southern California forward Kiki Iriafen is the latest addition to Skechers’ expanding roster.
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ArticleA league of its own: Is Unrivaled the future of women’s sports?
We explore the changes and opportunities of the new women’s basketball league.
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News briefsNike extends sponsorship deal with NBA, WNBA
Nike has secured a 12-year sponsorship deal with NBA and WNBA.
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News briefsNew Balance and WNBA sign partnership deal
New Balance and the Women’s National Basketball Association signed a multi-year agreement
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News briefsComing next year: a new women’s basketball league
A professional league for women’s three-on-three basketball will debut in January 2025 – and in Miami, to judge by its placeholder website. Called Unrivaled, the league was co-founded by WNBA players Breanna Stewart and Napheesa Collier. According to Sportico, it has just undergone a round of seed ...
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Infographics & DataWomen’s sports lead online search 2023
Which women’s sports have soared in search? What athletes have captivated the digital world? Discover the worldwide popularity of women’s sports in online searches in 2024.
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News briefsPeloton to offer NBA and WNBA-themed classes through new partnerships
Peloton, the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) have announced a multi-year partnership that will make Peloton the official fitness partner of the two associations. Through the collaboration, NBA League Pass, the league’s premium live game subscription service, will be available on compatible Peloton devices ...
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News briefsJordan Brand Jumpman appears on a WNBA uniform for the first time
The Jordan Brand Jumpman emblem appeared for the first time on a Women’s National Basketball Association (WNBA)’s uniform during the 2023 WNBA All-Star Game in Las Vegas on July 15. The logo appears on the chest of the jerseys and underscores the commitment of the Jordan Brand, jointly run by ...
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News briefsWilson announces partnership extension with NCAA
Wilson Sporting Goods has announced an extension to its partnership with the National Collegiate Athletic Association (NCAA) as the official ball of March Madness and the Final Four for both the men’s and women’s basketball championships and the National Invitation Tournament (NIT). In addition, the Big Ten Men’s and Women’s ...
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News briefs
Google becomes FIBA’s first global partner of women’s basketball
The International Basketball Federation (FIBA) has announced Google as the first-ever global partner of Women’s Basketball and the FIBA Women’s Basketball World Cup. The partnership will debut with the FIBA Women’s Basketball World Cup in Sydney on Sep. 22, where the technology giant will be the exclusive presenter of the ...
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ArticleWNBA player Breanna Stewart and eBay show trailblazer sneaker collection
Whether it’s signature sneakers for women basketball players, boots for women soccer players, or in other sports, there are few professional women athletes who can call a signature shoe their own. Rather, female designers or artists get a shoe named after them. Basketball player Breanna Stewart got her own signature ...
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ArticleNike among investors in U.S. women’s basketball
Nike announced that it has joined other backers in investing in the U.S. Women’s National Basketball Association (WNBA). The total investment by all parties is $75 million, making it the largest capital raise to date for a women’s sports organization. In addition to Nike, which has been a commercial partner ...
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News briefs
Wilson to supply the NBA’s official ball once more
Wilson has a signed a multi-year deal with the National Basketball Association (NBA) to supply official game balls for it and its related leagues. Wilson is replacing Spalding, which has supplied the NBA’s balls for past eight years. Before that, Wilson had been the official supplier since 1946. No details ...
