All Action Sports articles – Page 6
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News briefsNixon celebrates 25 years
California-based, action sports-savvy watch brand Nixon is celebrating its 25th anniversary with a short film and a limited edition of the iconic The Player in its original form. To honor this milestone, Nixon has invited filmmaker Patrick O’Dell to capture the story and characters of the brand’s first 25 years. ...
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News briefsKMD’s CFO to resign
KMD Brands Chief Financial Officer Chris Kinraid has announced his resignation, effective December 2023, after nine years with the group to take a position as Chief Executive Officer at Hallenstein Glasson Holdings, an Auckland, New Zealand-based men’s and women’s fashion retailer also listed on the New Zealand Stock Exchange, with ...
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ArticleKoroyd grows with new HQ, new hires and brand relaunch
Koroyd, a Monaco-based company offering an advanced impact protection technology, announced significant strategic growth developments across the company, including a move to an expanded headquarters, new hires across the business, a complete relaunch of its brand identity and messaging, and category growth in key markets. Over the past 18 months, ...
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News briefsVans appoints former Nike, Timberland exec as global marketing chief
Source: Vans Drieke Leenknegt Vans has appointed Drieke Leenknegt as Global Chief Marketing Officer, effective July 5. In her new role, she will report directly to Kevin Bailey, Vans Global Brand President. Leenknegt has held marketing and communications roles for more than 20 years. Most recently, she ...
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News briefsSafilo, Hilfiger extend licensing agreement ahead of schedule until 2030
Italian Safilo Group announced the early renewal of its global licensing agreement with Tommy Hilfiger, owned by PVH Corp., for the design, manufacturing and distribution of Tommy Hilfiger branded sunglasses and optical eyewear collections until Dec. 31, 2030. “We are very pleased to continue our collaboration with Safilo,“ commented Martijn ...
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News briefsCaptain Fin to launch in Europe
Following last year’s acquisition of San Diego-based surf lifestyle and hardgoods brand Captain Fin Co. by Liberated Brands – the global master licensee for Volcom and Spyder – Captain Fin is to officially launch in Europe. The launch coincides with the revitalization of its apparel collection, now infused with sustainable ...
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ArticleVans replaces The Vault with OTW by Vans as its new top product category
Vans has unveiled its new top category called OTW by Vans. The VF Corp brand explains that it is a “new platform where the brand’s most elevated product expressions and brand experiences come together with the innovators of art, design, style, skate culture and entertainment.” As a result, the previous ...
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News briefsECE completes €12 million sports and leisure project in Viennese shopping mall
Source: ECE/Meyer Boulder wall at G3 Shopping Resort Gerasdorf The German retail property company ECE Marketplaces has successfully completed an extensive project for the expansion of the G3 Shopping Resort Gerasdorf, a shopping center on the outskirts of the Austrian capital of Vienna. On an area of ...
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ArticleSurf Expo expands offering to include select outdoor products
Trade shows around the world continue to look for ways to redefine themselves or strengthen their presence in the order market, which is increasingly dominated by digital or exclusive events. The latest example is Florida’s Surf Expo, a three-day action sports trade show in Orlando produced by Emerald X, the ...
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News briefsBurton launches capsule with Design Your Pride contest winner
Source: Burton Burton has announced the Burton x Happy Impulse Capsule collection designed by Roberta Hall, aka “Happy Impulse;” winner of the brand’s 2022 Design Your Pride contest. Burton’s initiative called for LGBTQ+ artists from around the world to submit a body of work (in any medium) ...
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ArticleVF Corp. has a “realistic” turnaround strategy in place
VF Corp., which has begun a rigorous six- to 12-month process to find a new CEO, says it has a plan in place that will improve its sales and profitability fortunes over the next 12 months. It centers on continued growth for its The North Face (TNF), EMEA, and direct-to-consumer ...
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ArticleSurf icon Kelly Slater launches sustainable footwear brand
Eleven-time world champion surfer Kelly Slater has launched a new sustainable footwear brand, KLLY. Slater says KLLY Footwear fills a niche in the footwear industry by withstanding the rigors of daily wear and outdoor adventures while helping to reduce the fashion industry’s environmental impact. The first product in the KLLY ...
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ArticleGoPro sees opportunity from new go-to-market effort
After three years of a pandemic-induced strategy that focused on a reduced retail presence by about 30 percent, lower marketing expenditures, and an exit from an entry-level SKU due to supply chain constraints, GoPro has adjusted its go-to-market approach. The GoPro group believes its new line of attack – ...
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News briefsBlue Tomato enters Italian market
Source: Mattia Caravello (OUTBND SRL) Tiziano Taglianozzi, Shop Manager at the new Trento store Boardsports and lifestyle specialist Blue Tomato, part of U.S. company Zumiez since 2012, has opened its first store in Italy. The omnichannel chain opened a 250-sqm store last week on Via Paolo Oss-Mazzurana ...
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News briefsRusty relaunches in Europe
Rusty Apparel is about to make a comeback in Europe. A new distribution structure for the European market is currently being set up from Germany. “We are thrilled to bring Rusty Apparel back to Europe,” says Matthias Warns of Jeff Green Vertriebs GmbH in Varel, which is responsible for setting ...
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ArticleAuthentic entering “next phase” of Boardriders acquisition
After making a binding offer for the group in late March, Authentic Brands Group announced that it has entered the “next phase” of its acquisition of Boardriders, the owner of the Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper and Honolua brands, with the signing of a definitive agreement. “We ...
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ArticleAuthentic Brands Group makes binding offer to acquire Boardriders
Authentic Brands Group (ABG), a global brand development, marketing and entertainment platform that owns more than 40 lifestyle, entertainment and media brands, including Reebok, Eddie Bauer, Spyder, Volcom, Airwalk, Nautica, Prince or Sports Illustrated, announced March 31 that it had made a binding offer to acquire Boardriders, the global action ...
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ArticleTecnica Group wraps up record financial year
According to its 2022 financial statements just published, Italy’s Tecnica Group looks back on the highest results in its history, with sales of €561 million, up 21 percent year-on-year. Adjusted Ebitda amounted to €94.5 million, up 14 percent compared to FY2021. In 2022, the company also posted a consolidated operating ...
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News briefsCheers to Jake: The Burton Mine77 x Underberg collab
We had to read twice to make sure it wasn’t April’s Fools Day yet, but Burton Snowboards unveiled a story on March 16 that most of us probably didn’t know about the late Jack Burton: “It could be argued that Jake enjoyed an Underberg on more mountains ...
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ArticleAlpkit recycles wetsuits with Circular Flow
After 7 years of manufacturing wetsuits, British outdoor and cycling brand and retailer Alpkit has partnered with Circular Flow to recycle old wetsuits into new, reused products. As open-water swimming booms and consumers spend more money on outdoor sports, more neoprene ends up in the trash each year. 20,000 more ...
