All Action Sports articles – Page 6
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News briefsAlibaba reports skateboard trend in China
Chinese technology company Alibaba reports a surge in sales of skateboards. In China, skateboarding is considered an outsider sport or culture, not least because of its U.S. influences. Source: Elon Shi via Alizila Skateboarder Elon Shi in Shanghai However, as Alizila, Alibaba’s news platform, writes, skateboarding’s reputation ...
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News briefs
New VP of global marketing at Quiksilver
ShopEatSurf reports that Boardriders has appointed a new VP of global marketing for Quiksilver. Bobby Gascon previously spent 13 years at Vans, where he most recently served as senior director of global marketing for Action Sports. There, he worked on key Vans projects such as the Vans Park Series and ...
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News briefs
A new zone for boardsports start-ups in France’s New Aquitaine
EuroSIMA, the European surf industry association, has agreed on a new partnership with the Médoc Atlantique Agglomeration Community to create an economic activity zone dedicated to boardsports in the municipality of Lacanau, in France’s southwest, Sport-Guide reported. The announcement was made by Jean-Louis Rodrigues, the president of EuroSIMA, at the ...
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News briefsRoxy releases new campaign
The Boardriders, Inc. brand Roxy is back with a second chapter celebrating female boardriders’ supernatural strength and dedication. After last year’s “Cute” campaign took control of a long-running narrative associated with female surfers, this year’s chapter deepens the message by giving new meaning to another familiar colloquialism. Over the years, ...
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News briefsNotox launches surfboards made from upcycled carbon fiber and bio-resin epoxy
The French surfboard company Notox is partnering with the epoxy resin system supplier Sicomin and Airbus to create a line of “eco-surfboards,” using post-industry carbon waste from the Airbus production in Nantes. The new R-Carbon technology boards are made from end-of-roll pieces or defective carbon fabrics that ...
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News briefsBlue Tomato opens its 70th store
The Austrian board sports and lifestyle retail chain Blue Tomato has just opened its 70th shop. Currently, the company is running physical stores in Germany, Austria, Finland, Switzerland, the Netherlands and – since the end of 2021 – Norway. The newly opened 230 sqm Blue Tomato store is next to ...
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News briefs
WSL expands partnership with Rip Curl
The World Surf League (WSL) and Rip Curl announced an extended partnership, with the Australian surf brand coming on board as the presenting partner of the MEO Pro Portugal, the third stop on the 2022 Championship Tour (CT), along with the Boost Mobile Gold Coast Pro and the Sydney Surf ...
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News briefsAction Sports Career Fair in Hossegor is back this week
After two years of absence due to the pandemic and following the two very successful first editions, EUROSIMA, the MACS District Council and the City of Hossegor, together with the Saint-Vincent-de-Tyrosse Employment Agency, are organizing the third edition of the Action Sports Career Fair on Friday, March 25, 2022, from ...
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News briefsElement Skateboards will be donating 1% of its global hardgood sales
Element Skateboards has announced it will donate one percent of all global hardgoods sales to 1% for the Planet. In a press release, the brand said, “At Element, we are not climate scientists. We are skateboarders, adventurers, creatives; a community of passionate people who care. We care about our planet, ...
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ArticleGoPro is back in the black, as subscriptions gain traction
The first year of GoPro’s Direct-To-Consumer subscription strategy was a wild success by any measure for the American producer of action cameras. Revenues in 2021 grew 30 percent year-over-year to $1.16 billion as subscriptions rose by 107 percent. The company currently has approximately 1.6 million total subscribers paying $49.99 monthly ...
