All Action Sports articles – Page 10
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News briefs
Burton wants to see more female snowboarders in Sweden
Snowboarding has been expanding in Sweden lately. Starting with the current winter season, Burton Snowboards and the Swedish Ski Association have entered a collaboration to promote snowboarding among women, giving them an opportunity to try out the sport. Burton is partnering with the organization on projects like ProgSession and its ...
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News briefs
Blue Tomato to rent snowboards and related gear
Blue Tomato, the European action sports e-tailer and retailer based in Austria and owned by Zumiez, has begun renting snowboards, splitboards, boots and bindings at two points of sale in Austria: one store in Obertauern and its headquarters in Schladming. The service, called “Rent Your Ride,” will be expanded to ...
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News briefs
Surf Expo was held physically in Florida
Not all the industry’s trade shows are being held virtually these days. Without giving any attendance figures yet, Emerald Holding has reported on a successful in-person edition of its Surf Expo show, held from Jan. 6-8 as planned in Orlando, Florida. A total of 321 exhibitors registered for the event. ...
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News briefsGiro brings Rome Snowboards' co-founder on board as snow brand manager
Giro, the U.S. helmet specialist owned by Vista Outdoor, has hired Josh Reid as its new snow brand manager. Reid has a 25+ year career in the snowsports industry. He started as a prototype tester at Burton Snowboards, eventually having a hand in everything from leading Burton’s hardgoods testing department ...
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News briefs
Burton re-sells a surf brand
In 2006, Burton Snowboards bought Channel Islands, a brand of surfboards, from Al Merrick, a shaper who founded it 51 years ago in Santa Barbara, California. Burton has now agreed to sell CI Surfboards to the founder’s son, Britt Merrick, along with members of its management and athletes. According to ...
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News briefs
EuroSIMA Surf Summit to be held digitally
As many other conferences, the 19th edition of the annual EuroSIMA-Surf-Summit will now be held online, due to the current contact restrictions caused by Covid-19. As originally planned, the European surf industry association will start the event on Oct. 1, but the free and interactive conferences will be spread over ...
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News briefs
Surf photographer joins Mizu’s ambassador team
Mizu, the brand of drinkware and other hydration and filtration products founded in 2008 by a Finnish pro snowboarder, Jussi Oksanen, has welcomed Todd Glaser, the well-known U.S. surf photographer, to its ambassador team. Glaser was a staff photographer at Surfer for over a decade, earning more than a dozen ...
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News briefs
Garmin partners with Surfline to provide watch-controlled surf video
Garmin has paired the release of two smartwatches – the Fenix 6 Solar and the Surf Edition of the Instinct Solar – with the inauguration of a partnership with Surfline Sessions of Huntington Beach, California. Garmin’s wearable devices measure wave count, top speed, distance surfed and total water time. The ...
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News briefs
Paris Surf & Skate Film Fest is open for submissions
The fifth edition of the Paris Surf and Skate Film Festival (Sept. 24-27) is open for submissions until July 14. This year, the organizers have announced a new category for music videos with a predominant surf or skate theme. Details and registration are available at pssff.fr.
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News briefs
H&M develops sustainable swimwear and surfwear
After its incursion into the segment of affordable activewear, H&M has developed a new sustainable swimwear and surfwear collection for the first time, In cooperation with the international ”Women + Waves” community of surfers, which organizes professional and affordable surf lessons, weekends and overseas trips for women. The line includes ...
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News briefs
Lafuma divests its surfwear brand
Lafuma has finalized the sale of Oxbow, its brand of surf-inspired sportswear. The move will allow the French company to concentrate on the outdoor sector with two brands, Lafuma and Millet. The group had previously sold its Eider brand to K2 of South Korea. The new owner of Oxbow is ...
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News briefs
Burton cancels 2021 snowboarding event
Burton Snowboards announced that the company had cancelled the 2021 edition of the Burton U.S. Open Snowboarding Championships, scheduled for March 1-6, 2021 at Vail Mountain Resort in Colorado, due to ongoing uncertainties around the Covid-19 pandemic. Burton’s chief executive, John Lacy, explained that it was a difficult decision as ...
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News briefs
Surfdome and Patagonia partner to recycle poly bags
The European B2B publication Boardsport Source reports that Surfdome and Patagonia have embarked upon an initiative, called “Plastic Cutback,” to rethink the poly bag. According to Surfdome, 80 billion items of clothing are sold per year, almost all packed in poly bags, and 72 percent of all plastic, much of ...
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News briefs
Quiksilver and Roxy strike four-year deal with the French Surfing Federation
Quiksilver and Roxy have struck a deal with the French Surfing Federation for the next four years. This notably includes the Summer Olympics coming up this year in Tokyo. The brands are now the official kit suppliers for the French men’s and women’s short-board teams. In parallel, they will develop ...
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News briefs
Head introduces lightest snowboard range on the market
Head has announced the introduction of the lightest snowboard range on the market with boards made of innovative material combinations following the “Lyt Tech” principle. The brand applies the principle also to other product lines, including skis and ski boots. The idea is to focus only on essentials during product ...
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News briefs
Zimstern launching apparel collection for skiers and snowboarders
Zimtstern, the German-based action sports brand, is launching a new apparel collection for skiers and snowboarders and has recently expanded its sales team. The former Swiss boardsports brand – once a part of Sports Pool, the Swiss company behind the Belowzero brand of ski and snowboard apparel – withdrew from ...
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News briefs
Reef Lifestyle, the premium surf brand recently divested by VF...
Reef Lifestyle, the premium surf brand recently divested by VF Corp., has established partnerships to transfer the distribution of its footwear to specialists in Europe, the Middle East and Africa (EMEA). The distributors include Brandfusion Holland (Netherlands, Belgium and Luxembourg), Quality Brands (Germany, Austria, Switzerland and France), Georgoudas OE (Greece), ...
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Short stops
Seasport is the new importer of Vision surfboards in Norway...
Seasport is the new importer of Vision surfboards in Norway
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News briefs
Lululemon is going to partner with the World Surf League...
Lululemon is going to partner with the World Surf League (WSL) for the Women's Championship Tour finale at Honolua Bay in Maui. The high-end sports brand will support the final stop of the tour, the Maui Pro. Lululemon will be providing extra athlete preparation services, recovery zones for the surfers ...
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News briefs
Jake Burton Carpenter, the founder of Burton Snowboards and one...
Jake Burton Carpenter, the founder of Burton Snowboards and one of the true snowboarding pioneers, died on Nov. 20 at the age of 65 of complications from a relapse of testicular cancer. Jake was instrumental in making snowboarding a major sports activity, an important business and an Olympic discipline. He ...
