All articles – Page 2
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ArticleSmall brand, big stride: Tapping into the power of running clubs
It’s no secret that brands love running clubs for brand activation. Here’s how to join the fun.
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ArticleOn Holdings eyes FY25 growth rate of at least 28%
The Swiss group’s constant currency growth forecast for this fiscal year would push its reported net sales to at least CHF2.8 billion, or approximately €3 billion.
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ArticleSustainable footwear: Running shoes that leave no footprints
How can running shoes be more sustainable? For example, by switching to bio-based and recycled materials, offering repair services, and ultimately setting up a complete recycling system. These running shoes are on their way.
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ArticleIntersport’s new global campaign features FC Bayern icon
The campaign wants to demonstrate the diversity of sport and its ability to individually inspire and collectively connect people.
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ArticleIronman aims to increase female participation in triathlons
Ironman has released new survey results that highlight areas of opportunity for the sport of triathlon.
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ArticleCiele Athletics appoints first CEO
Arabaghian has previously worked for Red Bull, The North Face, Oakley and Vans.
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ArticleIntersport Int’l appoints new CEO
Foley most recently held the position of CEO GO Ssport and is also the founder of the Independent Sports Retailers Alliance in Ireland.
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ArticlePuma appoints its first female President of North America
Tara McRae, who until recently led Puma’s Marketing and Brand Strategy in North America, will immediately switch roles.
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ArticleOne of On’s co-CEOs leaves the company as four new senior leaders start
After 12 years with the company, Marc Maurer is departing, but four new key senior leaders are coming aboard.
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ArticleHow Puma CEO Arne Freundt plans to regain investor confidence
These are the strategic cornerstones for Puma in 2025.
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ArticleXXL CEO: ‘2025 is the year we return to growth’
Outdoor and sports retailer XXL has had two long, harsh years. But in 2025, CEO Freddy Sobin believes, there will be a change.
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ArticlePuma x Saysky running collection sends clear message to competitors
As running groups gather once again across the continent and entries for the 2025 Great Race attract eager runners, product releases and collabs are becoming more frequent in the sports industry. The one between global giant Puma and the small Danish brand Saysky is particularly eye-catching and interesting.
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ArticleOn’s momentum continues, eyes more than €3bn in FY25 sales
Regionally, the EMEA, lapsing the final year-over-year comparison from strategic store closure in FY23.
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ArticleA way out of the trade dispute: Is Cambodia the new Vietnam of the footwear industry?
We talked to shoe manufacturer Shoe Premier about state-of-the-art production and low-risk environments.
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ArticleInternational Running Expo opens for visitor registration
In November the retail show of the running business returns to Amsterdam.
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ArticleAdidas replaces Craft as Swedish Athletics’ kit supplier
Adidas is the new partner of Swedish Athletics. But one special pole vault guy sponsored by Puma was absent from the photoshoot. Will Mondo compete in three stripes?
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ArticleWorld Athletics discussing transgenderism
The governing body has opened a consultation with stakeholder, due to end in early March.
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ArticleeVent Fabrics offers an entire range of PFAS-and PTFE-free laminates
eVent Fabrics is going PTFE- & PFAS-free by 2025—plus, their new ultralight stormburstLT sets a new standard for breathability & performance.
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ArticleCan Elliot Hill ‘swoosh’ Nike back to the top and does the company have another Jordan in its portfolio?
In a recent interview with Fortune magazine, Nike CEO Elliot Hill had plenty of opportunity to talk about Nike’s fall and how he believes it is returning to the top. It all became a long talk of the need for innovation and new Nike icons.
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ArticleAsics President in interview: ‘Our sales will lift 50% to $6.4bn by 2030’
As Asics makes a final push toward its aim of leading the Japanese, US and European running-shoe markets this year, President Mitsuyuki Tominaga is looking further ahead to lift sales by 50 percent from last year to over 1 trillion yen ($6.4bn) by 2030.
