The campaign wants to demonstrate the diversity of sport and its ability to individually inspire and collectively connect people.
Intersport has launched its newest iteration of its global consumer brand campaign, “Make it your game”. The campaign is designed to inspire people to pursue their sporting passions, irrespective of their background and experience and whatever their goal (or ‘game’) may be. It is focused on demonstrating the diversity of sport and its ability to individually inspire and collectively connect people.
By encompassing a range of sports categories – from running, outdoor and sportstyle to football, basketball, swimming and tennis – the campaign aims to strengthen Intersport’s position as both the go-to multi-category sports expert and the global leader in local sports.
The campaign features a mix of sports enthusiasts, from a grassroots running club to global football icon Thomas Müller. Depending on the market, consumers can expect to see the campaign on television, digital, in-store, e-commerce, radio, and out-of-home (OOH) advertising. It is designed to be more emotionally resonant and story-driven, enhancing Intersport’s core “Heart of Sport” brand positioning. The creative concept is based on key consumer insights gathered by Intersport, and the campaign’s main messages will be reinforced at various points via different Intersport category-focused launches this spring and summer.
