Atobi, provider of the Real-Time Retail Execution Platform, which enables brands and retailers to optimize collaboration and deliver exceptional brand experiences, has announced a strategic partnership with Asics. This development follows Atobi’s recent VC funding of €3.8 million, which will support further expansion beyond the company’s existing clients, such as Intersport International, RunnersWorld, EK Sports and others. Atobi not only obtained funding from the Danish Export and Investment Fund but also attracted investment from Thomas Kvorning, a former partner in the private equity firm Altor Equity Partners, who has also joined the company’s board. With his extensive experience from successful companies such as Flatpay and Templafy, Kvorning adds value to Atobi’s strategic decision-making process.
Atobi’s platform is designed to enable brands and retailers to execute, collaborate and gain valuable insights to address critical challenges related to employee engagement, business execution and actionable analytics. According to the Danish company, its seamless platform captures actionable insights between retailers and suppliers, fundamentally changing the way they do business with each other. “Our clients have experienced a 19.6-percent sales uplift compared to non-Atobi stores, a 160-percent increase in campaign efficiency, and a 14-percent efficiency increase,” said Jan Dahl Andersen, CEO of Atobi. “With an ROI of less than 6 months, it’s probably the best ROI and business case our clients will ever realize.”
The goal of the collaboration between Asics and Atobi is to revolutionize the Japanese sports manufacturer’s distribution channels and drive market growth. To this end, Atobi plans to leverage its deep understanding of the retail landscape and expertise to introduce various initiatives aimed at enhancing the customer experience, supporting Asics’ retail partners and creating a seamless omnichannel shopping journey for consumers.
“We are thrilled to partner with Asics, a global leader in the sports industry,” Andersen said. “Our collaboration brings together Atobi’s expertise and Asics’ commitment to delivering exceptional products and experiences. By leveraging data-driven insights and empowering Asics retail partners, we are confident that Asics will achieve remarkable success in increasing sales, enhancing product knowledge, and elevating customer satisfaction.
“We are very excited to be collaborating with Atobi to help us further enrich our partnerships with our retailers and their valuable store teams,” Ian Gibson, trade marketing director at Asics commented on the partnership.” At Asics, we believe in the Japanese phrase of ‘Kaizen’, which means to continuously improve. Knowing the importance of great store staff, we were always looking to find new ways we can interact with them, to give them a deeper and more meaningful insight into our brand and believe Atobi will enable us to continue to improve this for the future.’’
