Atomic publishes new Impact Statement

Atomic, a leader in the winter sports industry and part of Amer Sports, has released its 2024 Impact Statement, detailing the company’s ongoing sustainability initiatives and future plans. The statement reflects Atomic’s science-based strategy to reduce greenhouse gas (GHG) emissions by 50 percent by 2030 and achieve net-zero emissions by 2050. This includes transitioning to renewable energy and implementing advanced recycling methods.

The company’s approach is built around three pillars: transforming its value chain, innovating for sustainable performance, and fostering collaboration. One of the highlights from this year’s report is Atomic’s use of 100 percent renewable electricity at its production facilities in Altenmarkt, Austria. The company also shares progress on life cycle assessments and environmentally friendly production processes for its ski and boot lines.

Atomic hosted the inaugural Ski Industry Climate Summit, a significant step in driving industry-wide change, where industry leaders came together to form the Ski Industry Climate Pact. This collaboration underscores the brand’s belief that collective action is necessary to combat climate change in the skiing sector.

“Climate action is not just an obligation but a critical necessity for the winter sports industry,” said Wolfgang Mayrhofer, President of Atomic. Atomic is committed to driving innovation that not only advances skiing performance but also safeguards the environment for future generations.

As Atomic continues its mission, the company is setting ambitious goals, from advancing clean energy procurement to integrating sustainability into product design. For more information on Atomic’s sustainability efforts, download it from Atomic’s website.