All Basketball articles – Page 2
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News briefsReebok partners with newly-formed Super League Basketball in the UK
The new SLB will kick off in September.
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News briefsStone Island partners with basketball team
The brand reveals a collaboration with Toronto’s Scarborough Shooting Stars – its first-ever partnership in basketball.
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News briefsGlassFloor to make EuroLeague debut
The OAKA Arena in Athens will be the first EuroLeague basketball venue to regularly host games on the futuristic flooring.
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News briefsSkechers signs LA Sparks forward Rickea Jackson
The WNBA’s first-round draft pick joins Team Skechers and will play with the brand’s SKX Nexus basketball shoes.
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News briefsJordan Brand’s cultural celebration of basketball and community in Paris
Source: Jordan Youssouf Fofana Jordan Brand is launching District 23, described as “an unprecedented elevation of Paris’ diverse 18th arrondissement into a global sport and cultural hub.” The initiative celebrates the diasporic cultures and international youth that also characterize basketball. District 23, under the creative direction ...
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News briefsConsumers can buy Spalding’s original Globetrotters game ball
Source: Spalding Limited-edition Spalding x Harlem Globetrotters Official Game Ball Spalding announced that the official game ball of the Harlem Globetrotters will be available for purchase for the first time. The limited edition, uniquely designed basketball will be featured at all Harlem Globetrotters games, giving fans the ...
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News briefsComing next year: a new women’s basketball league
A professional league for women’s three-on-three basketball will debut in January 2025 – and in Miami, to judge by its placeholder website. Called Unrivaled, the league was co-founded by WNBA players Breanna Stewart and Napheesa Collier. According to Sportico, it has just undergone a round of seed ...
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News briefsCandace Parker named President of Adidas Women’s Basketball, aims to shape future of the sport
Candace Parker, revered in basketball circles, has transitioned into a new role as president of Adidas women’s basketball, following her recent retirement from the sport. With a 16-year history with Adidas, Parker aims to shape the future of women’s sports. Adidas announced Parker’s appointment, highlighting her profound understanding of the ...
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News briefsNBA opens expanded retail space in London
The National Basketball Association’s (NBA) has opened an official merchandise flagship store at 267-269 Oxford Street in London, close to Oxford Circus. The site had been occupied by JD Sports until 2015, and then by American candy shops. The new 830-sqm NBA location replaces the previous, smaller NBA flagship ...
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News briefsPepsi and Shaq Unveil Unique ’Sneak’er Collaboration
In a nostalgic reunion, Pepsi and basketball icon Shaquille O’Neal have joined forces with Reebok to unveil the Pepsi ‘Sneak’er. Crafted from an original pair of Reebok Pump Shaq Attaqs, the sneakers feature a mini can of Pepsi embedded in the sole. Shaq debuted the custom kicks during All-Star weekend, ...
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News briefsFoot Locker launches basketball program with Nike and Jordan Brand
Foot Locker has unveiled a year-long basketball initiative in collaboration with Nike and Jordan Brand, aiming to harness the influence of their athletes for a series of events, clinics and social media content. Named “The Clinic,” this program will debut during the 2024 NBA All-Star Game weekend in Indianapolis, featuring ...
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News briefsAdidas partners with neuroscientists to examine pressure in sports
Adidas is stepping up to help athletes navigate high-pressure moments in sports. The company has teamed up with sports neuroscientists at Neuro11 to understand how pressure affects players of football, basketball and golf during critical moments like penalty shootouts, clutch putts and must-make free throws. Adidas athletes Emiliano Martínez, Ludvig ...
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News briefsWilson debuts 3D-printed airless basketball that “nearly fits” regulation
Who says a basketball has to be basic? Wilson just dropped a limited edition of the Airless Gen1 basketball, based on a prototype that doesn’t need inflating. The retail version has seen some tweaks and “nearly fits” regulation basketball standards for weight, size and bounce. “We knew it was time ...
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News briefsUnder Armour launches new basketball shoe
Under Armour is releasing the Futr x Elite, described by the brand as “the pinnacle footwear model” within its basketball portfolio and a shoe that “will redefine the category.” FUTR stands for “For Us To Rise,” to call together a community of basketball athletes striving for greatness on the court. ...
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News briefsNew basketball made from next-gen material
Known for their distinctive footwear, New York-based vegan lifestyle menswear brand Brave GentleMan is making waves in the sporting world by introducing a basketball. This marks the first instance of a basketball crafted from the bio-based material Mirum, a collaborative effort with the New York Knicks and Leather Head Sports. ...
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ArticleSkechers sets its sights on basketball
Source: Skechers Skechers’ new SKX basketball shoes Just in time for the start of the new NBA season, Skechers has unveiled its first line of technical basketball shoes to be sold in North America, the Philippines and China. The first wave of Skechers basketball shoes includes two ...
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ArticleReebok Basketball puts star power in its C-suite
Source: Reebok Shaquille “Shaq” O’Neal Former star NBA center Shaquille O’Neal has become the first ”President Reebok Basketball.” Another NBA star, Allen Iverson, will be serving as Vice President Reebok Basketball. O’Neal will be focused on player recruitment and business development, Iverson on player recruitment and such ...
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News briefsMunich basketball league team pioneers new LED floor
BMW Park, the arena in Munich, Germany, and home to the FC Bayern Basketball club, has had a giant LED display installed in the form of a glass playing floor. Never before has such a floor been used for competition in the German Basketball League (BBL), although one was used ...
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News briefsNew Balance signs its first female basketball athlete
New Balance has signed its first female basketball player. The 4xAll-American, WBCA Defensive Player of the Year and FIBA 3X3 World Cup MVP, Cameron Brink has signed with the brand, with New Balance saying, “Cameron’s ability to dominate on the court, give back to the sport, and inspire female athletes ...
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News briefsLED glass floor unveiled at Women’s U19 Basketball World Cup in Madrid
The International Basketball Federation (FIBA) unveiled a state-of-the-art LED glass court in Madrid at the Quarter-Finals of the FIBA U19 Women’s Basketball World Cup 2023. The innovative playing surface, designed by ASB GlassFloor, is a fully interactive video floor that can also display player tracking, allowing fans to follow up ...
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