All Bogner articles
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News briefsBogner opens first concept store in UK, two doors in the US
German luxury sports label Bogner announced the opening of its first standalone store in the UK in partnership with the London-based activity company The Bergladen Group. The five-storey store is located in the heart of London’s Mayfair neighbourhood and a clear sign for Bogner’s international expansion aspirations, having recently opened ...
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News briefsFire+Ice and POW collaborate
Bogner’s Fire+Ice brand and the non-profit organization Protect our Winters (POW) have entered into a collaboration. The result is the unisex Gregory Varsity Ski Jacket, limited to 350 pieces, featuring an exclusive print by American artist Gregory Siff. The jacket, a typical mix of fashion and performance, is, according to ...
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News briefsAlibaba’s Tmall Luxury Pavilion enhances metaverse experience
Tmall Luxury Pavilion, the Alibaba luxury shopping platform, introduced a so-called Meta Pass and hosted an augmented reality fashion show in Shanghai. As Alibaba reported, Luxury executives tried on AR glasses, held a virtual item (such as a digital luxury bag), and placed it in a gift box. When they ...
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ArticleBogner records most successful financial year since 2015
Despite the geopolitical and global economic situation, the German luxury sports fashion company Bogner was able to continue its growth course in fiscal year 2021/22 (ended March 31). The company thereby recorded its most successful fiscal year since 2015, with sales of €166.3 million, up 36 percent on the previous ...
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News briefsBosideng makes strong gain in down apparel sales
Bosideng reported a 21 percent increase in annual profit to 2.06 yuan renminbi (€294.7m) for the 12 months ended March 31 as total revenues grew by 20 percent to 16.2 billion RMB (€2.32b). Annual operating profit inched 1.5 percent higher to 2.57 billion RMB as gross margin came in at ...
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News briefs
New licensee for Bogner ski hardware
Bogner has signed up Anavon Ski as its new licensee in the premium ski equipment sector. The German brand’s former licensee in this segment was Indigo, a company that went bankrupt and was subsequenty taken over by Head. Starting with the new year, Bogner and Disentis, the Swiss parent company ...
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News briefs
Bogner and James Bond celebrate their partnership
Bogner and James Bond are celebrating their respective anniversaries as well as their long-standing and “bulletproof partnership” with a joint, limited-edition capsule collection of sportswear that will come out in the autumn of 2022. While the James Bond franchise is celebrating its 60th anniversary since the release of the first ...
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ArticleBogner teams up with Bosideng for China
Bogner has signed a joint venture agreement with a subsidiary of Bosideng International Holdings, a leading Chinese apparel group, to establish a strong presence for the Bogner and Fire+Ice brands in the Greater China area with the support of experienced managers. The business plan calls for strong social media activities ...
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Bogner closes 2020/21 financial year “well above plan”
Bogner suffered considerable losses in terms of sales during the financial year ended on March 31, but it made higher profits. Revenues of €122.5 million for the year fell short of the previous year’s level by almost 25 percent, due to the closure of retail stores because of Covid. On ...
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News briefs
Bogner appoints a brand manager
Bogner has appointed Barbara Holzer as director of brand management to affirm the brand’s positioning in the “luxury sports fashion” segment and to expand its leading position in the sector. She will directly report to Heinz Hackle, joint CEO of the German apparel company. Bogner describes Holzer as an experienced ...
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News briefs
Bogner gets €55m from its own head office
Bogner has agreed to sell the property of its corporate head office in Munich for €55 million to a real estate company, UBM Development, after a bidding process. The City of Munich has a right of first refusal for the next two months on the building, located at Sankt-Veit-Strasse 4. ...
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News briefs
New chairman for Bogner’s reduced supervisory board
Bogner has cut the number of its supervisory board members from six to three as part of a new “performance program” initiated by its new management in July. Andreas Bermig, a digital expert who worked for McKinsey and Zalando and joined the supervisory board in 2018, has taken over as ...
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News briefs
Bogner’s design director resigns
The German trade magazine Textilwirtschaft reports that the German sports fashion label Bogner is once again seeing some movement in its management. Design director Frauke Schelkes will be leaving the company on Oct. 31. According to Bogner, she is leaving at her own request. Schelkes joined the company three years ...
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ArticlePositive numbers and a radical rescue plan for Bogner
Bogner, the sports fashion label based in Munich, has just published its figures for the 2019/20 financial year. According to their press release, the company generated €163 million in turnover. Earnings before taxes amounted to €2.6 million, up sharply from €0.3 million in the previous fiscal year. The company increased ...
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Bogner’s CEO resigns
Andreas Baumgärtner, who has been the chief executive of Bogner since November 2017, will be leaving the company at the end of March. According to the company, Baumgärtner is leaving at his own request and for personal reasons. He will resign on March 31 but continue to serve in an ...
