News and insights about brands in the sporting goods industry – Page 126
-
News briefs
Adidas releases a limited-edition Stan Smith Golf shoe
For the first time in the history of the brand, Adidas is bringing its iconic Stan Smith silhouette to golfers. The limited-edition Stan Smith Golf features a Primegreen upper made with high-performance recycled materials that use a minimum of 50 percent recycled content. The shoe’s distinctive green colorway is meant ...
-
News briefs
New online platform helps obtain sports sponsorship funds in the U.K.
GRM Marketing, a marketing and sponsorship agency based in Glasgow and a member of the European Sponsorship Association, has launched Sponsor Lead, described as Scotland’s first online platform for sport sponsorships. Sponsor Lead is a B2B website designed to help establish connections between individual athletes, teams and businesses. The platform, ...
-
News briefs
Former Nike manager pleads guilty in $1.5m fraud case
A former marketing executive of Nike in charge of temporary retail venues until 2018, Errol Andam, admitted at a U.S. Attorney General office that he had made false statements and committed wire fraud and money laundering through various schemes that defrauded the company of $1.49 million, according to The Oregonian. ...
-
News briefs
Former Nike executives help found minority-owned sports marketing agency
Three former Nike executives – David Creech, president of brand creative for global men’s; Nicole Graham, vice president of global brand marketing; and Josh Moore, vice president and global head of design for digital, stores and content – have joined the sports agent Rich Paul to found Adopt, a minority-owned ...
-
News briefs
HandsFree Labs, licensor for Nike's Go FlyEase, gets $3 million in funding round
HandsFree Labs, the Utah-based company that partnered with Nike to create the Go FlyEase laceless clog due to become available on nike.com on Apr. 30 for $120 per pair, has raised $3 million in a new round of funding led by the Frazier Group. The hands-free footwear technology company had ...
-
News briefsPuma starts shipping online orders from its new German DC
After more than two years of construction, Puma’s new distribution center in Geiselwind, Germany, started to operate on Apr. 6. It will help the company to better fulfill its online orders, which have remained until now relatively low as compared to those of Adidas or Nike. With 480 shuttles navigating ...
-
News briefs
Under Armour will donate sports apparel via Maro Itoje
Under Armour has signed an endorsement deal with the England rugby star Maro Itoje. With his support, it will be donating £1 million (€1.2m-$1.4m) in sports apparel to Kit Us Out, a charity operating out of the U.K. that provides sporting goods for poor children around the world. UA’s donation ...
-
News briefs
Moody’s confirms Adidas’ A2 rating
Completing a periodic review of Adidas, the rating agency Moody’s confirms its A2 credit rating; which it assigned one year ago when the group obtained a €3 billion loan to prop up its liquidity during the coronavirus pandemic. Moody’s mentioned among the positive factors Adidas’ long track record, its leading ...
-
News briefs
Adidas and Stella McCartney release Beach Defender
The final installment of the Adidas by Stella McCartney spring/summer 2021 line is called Beach Defender. Developed under the creative direction of Netti Hurley and Monika Mogi, the accompanying campaign presents a “new line-up of activists connected by their passion for change, conserving our planet’s waters and the invigoration that ...
-
News briefs
Adidas denies sourcing in Uzbekistan
Adidas denies a report coming from Moscow that it is going to get shoes products in Uzbekistan.
-
News briefs
Asics uses virtual reality to present new “human-centric” running models
Asics has unveiled two high-performance running shoes, the Metaspeed Sky and Metaspeed Edge. The shoes were presented at Asics’ Innovation Summit 2021, the brand’s annual showcase of new performance sports products, which was hosted for the first time by taking guests on a personalized, interactive virtual reality journey. The two ...
-
News briefs
Adidas uses more sustainable dye technologies for its new tennis range
Adidas said that its newest tennis apparel collection was made using more sustainable dye technologies that allow color to be applied to garments earlier in the creation process. This method is said to save up to 60 percent of the water and energy traditionally used, thereby reducing the environmental impact ...
-
News briefs
Saint Laurent drops sports equipment capsule collection
Saint Laurent has introduced The Winter Game, the fashion house’s first capsule collection to include sports equipment. This new expansion of the Saint Laurent Rive Droite range has been designed by Anthony Vaccarello, the current creative director at Saint Laurent. The sport-inspired capsule collection comprises items in the ski, snowboard ...
-
Article
New “Made” brand launches individually designed outerwear
Indiegogo, the international crowdfunding platform specializing in tech and innovative products, has announced the launch on its website of new brand of outerwear, called Made, that can be designed by the customer and tailored on each wearer. The project will start with a hard-shell ski and snowboard jacket. The Made ...
-
News briefs
Reebok launches consumer-inspired apparel collection with This Memento
Reebok has introduced Meet You There (MYT) x Memento, the latest installation of Reebok’s Meet You There franchise. The new apparel collection comprises a selection of lifestyle pieces in men’s, women’s and unisex sizes ranging from XXS to XXXL. The collection was brought to life through Reebok’s partnership with This ...
-
News briefsNike obtains a ban on Satan sneakers
Supporting Nike’s position in the case, a federal district judge in Brooklyn moved quickly to issue a temporary restraining order against the MSCHF Design Studio, forbidding it from fulfilling any orders for the modified “Satan Shoes” version of its Air Max 97. The defendants in the case said they had ...
-
News briefs
Cole Haan steps into performance golf footwear
Cole Haan is stepping into the performance golf category with a spring 2021 collection of three shoe styles, designed for the specific requirements of the sport. The brand took three of its collections – the ØriginalGrand, GrandPrø, and Generation Zerøgrand – and optimized them for golf performance. The new golf ...
-
News briefs
A double sponsorship contract by Northwave
Simon Gruber, a 33-year-old Italian snowboarder from the South Tyrol region, has signed a double partnership with Northwave. The experienced rider will endorse the company’s brand of snowboard boots and equipment, Drake. He will also join the Cinelli-Smith gravel bike team, which is sponsored by Northwave.
-
News briefs
MIT researchers unveils smart clothing technology that measures the wearer’s movements
A group of researchers from the Massachusetts Institute of Technology (MIT)’s Computer Science and Artificial Intelligence Laboratory (CSAIL) have unveiled a “textile-based tactile learning platform that can be used to record, monitor and learn human–environment interactions.” The wearable technology could potentially be used in sport or fitness activities to offer ...
-
ArticleSporting goods industry stocks rose by 10.9% in Q1 2021
Confirming the resilience of our industry, the average stock market value of 38 selected public companies in the sporting goods sector advanced by 10.9 percent in the first three months of 2021. Comparatively, the main stock indices grew by only between 2.4 percent and 8.5 percent over the period.
