News and insights about brands in the sporting goods industry – Page 128
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News briefsInov-8 launches first running shoe with graphene in the midsole
As planned, Inov-8 presented a new ultratrail running shoe that is the first one to use graphene in midsole, after testing various mixes with high-tech polymers over a total distance of 18,000 km. The English brand claims that its graphene-enhanced midsole offers 25 percent more energy return than an industry-standard ...
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News briefs
Zalando splits its marketing department
Zalando’s head of global marketing, Barbara Daliri-Freyduni, has resigned. She had been with the German e-commerce company since October 2019, when she was hired to be its senior vice president of demand. Before that, she was at or near the top in the management of marketing operations at Microsoft for ...
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ArticleFila overtakes Anta in China, Amer posts a loss
Anta Sports Products has released generally good results for the full year, despite the impact of the pandemic. Fueled by the continued progress of Fila’s joint venture for the Chinese market, the group’s total revenues rose by 4.7 percent to 35,512 million yuan renminbi (€4.59bn-$5.43bn), bouncing back from a difficult ...
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Article
Further comments on Adidas’ focus on fewer categories
As we have already reported, Adidas wants to focus on fewer sports categories as part of its new “Own the Game” business plan through 2025. The outdoor sector is one of them, along with football, running and training.. Adidas’ CEO, Kaspar Rorsted, told the Financial Times a few days ago ...
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Infographics & DataEarnings - Fiscal 2021 Q3 Results - Nike
This earnings briefing includes the highlights of the fiscal 2021 financial results (Q3 ending 28.02.2021) from Nike.
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News briefs
Castore debuts in golf, signing up Patrick Reed
Castore has announced the signing of Patrick Reed as a new ambassador. The move marks Castore’s debut in golf. Reed is also the first non-British athlete to join the brand’s roster of athletic ambassadors. The 30-year-old U.S. golfer, who is currently world number seven in the sport, was the winner ...
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News briefs
K-Way teams up with Stade Français
K-Way has announced a partnership with Stade Français on a new collection that comprises two windbreakers (the Vrai Claude 3.0 and Vrai Eiffel 3.0) and a K-pouch (the Vrai Kilian 3.0). Stade Français is a French professional rugby union club based in Paris. The club competes in the Top 14 ...
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News briefs
Yeezy is valued at over $3.2 bn
Sales of sneakers resulting from Yeezy’s collaboration with Adidas grew by 31 percent to nearly $1.7 billion in 2020, according to a document compiled by UBS, details of which were reported by Bloomberg. According to the Swiss bank, the partnership generated $191 million in royalties for Yeezy, the sneaker and ...
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ArticleShimano launches centennial website, announces executive changes
Shimano is celebrating its 100th anniversary this year with a new centennial website and photobook, which look back at the company’s product and technology achievements. Founded in 1921 by Shozaburo Shimano as a small ironworks in Sakai, Osaka, the company has now grown to employ more than 11,000 people. The ...
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News briefs
Decathlon is recovering and expanding in the U.K.
This month Decathlon will be opening a two-floor, 35,000-square-foot experiential flagship at the Trinity Leeds mall in the British city of Leeds. The store will make products available for customers to touch, and maintain a repair shop for bicycles, kayaks and tents. According to Fashion Network – which quotes the ...
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News briefs
Asics selects four start-ups for its business partnership accelerator program
Asics has unveiled four proposals that it has selected this time in the framework of the Asics Accelerator Program, its business partnership accelerator program for start-ups. The four selected start-ups are: Japan HealthCare (Grand Prize) for its proposal on “Kids Foot Health Checkup for Your Smartphone;” Paronym (Award of Excellence) ...
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News briefs
Arena to launch plus-size swimwear
For autumn/winter 2021 Arena is introducing its first “plus sizes” – i.e., sizes 48 to 58 – into its collection of training swimsuits. As in previous seasons, the collection will be made of the company’s typical Maxfit and Maxlife materials. “Inclusivity,” says Arena’s director of consumer and trade marketing, Eva ...
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News briefs
Hummel partners with Red Bull Racing Esports
Hummel has become the official team kit partner of the Red Bull Racing Esports Team. The Danish sportswear brand will deliver a special range of performance clothing for the team. The full range of Red Bull Racing Esports apparel will also be available to fans for purchase in the spring ...
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News briefs
New video series by Adidas shares empowering stories from women
Adidas has already indicated that it is focusing on women in many different ways as part of its new strategic development program. An all-new video series by Adidas, titled “Taking 5,” features the stories of women in sports who share their personal insights and encourage more women to trust in ...
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News briefs
Legea might replace Kappa as Napoli’s kit partner
The kit deal between S.S.C. Napoli, a football team that competes in Italy’s Serie A, and Kappa might be terminated ahead of time, and Legea is reportedly in pole position to take over as the club’s new technical sponsor. The contract between Napoli and Kappa is set to run until ...
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News briefsOdlo’s new CFO comes from Under Armour
Source: Odlo Abe Yasser Effective May 1, 2021, finance specialist Abe Yasser will take over as Odlo International’s chief financial officer from Adrian Schürmann, who is leaving the company after joining it in 2015. During his tenure, Schürmann helped manage Odlo’s change in ownership in May 2020. ...
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ArticleInsights on where sport shoes are made in 2021
We outline where Nike, Adidas, Puma, Asics, and Skechers shoes are made. As watchdogs urge sportswear companies to publish factory lists, we look at the global distribution of top brands’ suppliers.
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ArticleLi Ning grows further, adjusting to the pandemic
Rising interest in exercise and fitness in China after lockdowns were lifted contributed to improve Li Ning’s revenues, which grew 4.2 percent to 14,456.9 million yuan renminbi (€1.86bn-$2.09bn) in 2020. Net income increased by 13.3 percent from the previous year to RMB 1,698.4 million (€218.6m-$246.1m). Excluding a one-time financial gain ...
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News briefs
Puma teams up with suicide-prevention charity
Puma, which is focusing again on running, will be helping raise funds for the Campaign Against Living Miserably (CALM), a British charity that is “leading a movement against suicide.” The company will be helping to launch of a “new content series,” an apparel collection and a virtual run, in which ...
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News briefs
Korean Olympic team to wear The North Face
The Korean Sports and Olympic Committee (KSOC) reached an agreement with Youngone Outdoor Corporation (YOC), which distributed The North Face and other major sports brands in the South Korean market. According to the agreement, YOC will supply the team with sportswear from TNF until the end of 2024. The uniforms ...
