U.S. Soccer has made Hyperice its “official recovery technology partner” for the next several years. Hyperice has been working with U.S. Soccer since 2013, but this is the federation’s first sponsorship deal with the producer of a therapeutic device: in this case, for vibration, percussion and thermal treatments. Negotiated through Soccer United Marketing (SUM), the deal will provide Hyperice products to all the players and coaches of the affiliated teams, whether they are members of a women’s, men’s, youth or “extended” (beach, futsal and para-7-a-side) national team. The deal takes effect this month and will cover the 2021 Tokyo Olympics and the 2022 FIFA Men’s World Cup in Qatar.
In other news, Hyperice has added the golfers Tony Finau (U.S.), Sung-jae Im (South Korea) and Cameron Smith (Australia) to its athlete roster. All three will be competing in the forthcoming Masters tournament, during which they will have recourse to the Hypervolt GO percussion device. Hyperice beame the PGA Tour’s “official recovery device” in November.