News and insights about brands in the sporting goods industry – Page 146
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Article
Fila fell by 7% in Q3 without Acushnet
The Fila Group is bouncing back after ending in the red in the second quarter, thanks to stronger demand for golf products. Its revenues rose by 5.8 percent to 917,431 million Korean won (€698.6m-$772.5m) in the third quarter. Excluding revenues from the recently-acquired Acushnet, revenues from the Fila brand went ...
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News briefs
Adidas partners with descendants of its founder
Adidas is going back to its family roots in striking a partnership with Legacy of Adi Dassler (Lead for short), an investment platform and a growth accelerator for sports-related start-ups launched in 2016 by four descendants of the late Adi Dassler, who founded Adidas in 1949. They are Horst, Klaus ...
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News briefs
Puma carves its way into U.S. soccer
Puma will sponsor the United Soccer League (USL), the second division for global soccer in the U.S., for the next three years. It will also be the national partner of a newly formed USL Academy League, which is due to start with more than 50 clubs in 25 states next ...
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News briefsNixon releases a watch made from reclaimed ocean plastics
Nixon has introduced the High Tide, a new tide watch tailored to the needs of surfers and made from upcycled ocean plastics. The High Tide, which is at the top of the Californian brand’s collection of tide watches, follows Nixon’s redesigned H2O Yeah! collection of bags made with recycled ocean ...
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News briefs
Puma’s gains from Singles’ Day rise by 50%
Puma collected 2.8 million orders worth the equivalent of more than €80 million through this year’s Singles’ Day festival organized by Alibaba, 50 percent more than a year ago, when it already booked an increase of 40 percent. Puma says its China team spent two months preparing the promotion, planning ...
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News briefs
Shimano hires a Spanish country manager
Shimano Iberia has hired Bruno Prieto to be its country manager in Spain. Prieto was most recently chief executive of Sport Lifestyle, for a little less than a decade, and before then a sales attaché for Campagnolo Ibérica. Earlier still he was a technician – presumably a bike tech, as ...
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News briefs
UYN’s parent signs a license with Franklin Marshall
Trerè Innovation, the Italian knitting specialist that launched two years its own UYN brand of apparel and shoes, has announced a three-year licensing agreement for underwear, socks and loungewear with Franklin Marshall, an iconic Italian brand of clothing inspired by American college-style sportswear. The deal is expected to help Trerè ...
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News briefs
Polygiene reformulates ViralOff to meet ISO antiviral standard
Polygiene is launching a new formula of its ViralOff antiviral treatment with a guarantee for what it calls a “lifetime” of washes. The actual number of washes covered is 30. According to the company, which tested the product against the ISO18184:2019 standard, the new formula will rid a fabric of ...
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News briefsVicky Free will run Adidas’ global marketing operations
Adidas has appointed a new global marketing director, Vicky Free. She will take up the new role in the position of senior vice president at the company’s head office in Herzogenaurach on Jan. 4, reporting to Brian Grevy, executive board member of the group responsible for global brands. As Adidas ...
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Short stops
PRODUCT
+++ The winners of this year’s Polartec Apex Design Awards include items by 66 North, Burton, Karpos, K-Way, Prana, Santini, Snow Peak and, well, Supreme (more details in The Outdoor Industry Compass) +++ Specialized uses Polartec Neoshell in a new range of mountain bike clothing for the current season +++ ...
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Short stops
MARKETING
+++ Ping has announced a “lifetime” contract with Bubba Watson, the American professional golfer who plays on the PGA Tour, who will therefore represent the company also beyond his expected PGA Tour career +++ Bridgestone Golf has signed long-term contract extensions for Tiger Woods and Bryson DeChambeau to continue using ...
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Infographics & DataHow Adidas is driving channel shift to DTC
This chart shows the DTC-share of total net revenues in Q3 2020 vs Q3 2019. This chart can be downloaded as JPG, PNG or PDF.
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News briefs
Alibaba enjoys record Singles Day, but its market cap drops
This year’s Singles Day raked in a gross merchandise volume (GMV) of 498.2 billion yuan (€63.67bn-$75.19bn) for Alibaba up sharply from the RMB 268.4 billion reported a year ago. The rival Chinese e-tailer Jd.com had sales of about ¥271.5 billion (€34.71bn-$40.99bn). Lasting 11 days this year, Alibaba’s Chinese sales festival ...
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News briefs
K-Swiss partners with Venus Williams
K-Swiss has signed an endorsement deal with Venus Williams. The tennis star is appearing in the brand’s “Club K-Swiss” marketing campaign to support a limited-edition collection of apparel with her own apparel brand, EleVen by Venus Williams. Items include the School Pride Varsity Sweater, the Razor Tank, the Racing Stripe ...
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ArticleEU estimates that Amazon broke competition rules
The European Commission believes that Amazon violated competition rules by unfairly benefiting from non-public data on independent sellers who use its marketplace, it said in its preliminary findings from an antitrust investigation it has been conducting against the American e-commerce giant since last year. The European Union’s executive body added ...
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News briefs
Peloton partners with Beyoncé
Peloton, the interactive fitness platform, has announced a new multi-year partnership with Beyoncé for the creation of a series of exercise classes “rooted in music.” Beyoncé is the most requested artist by Peloton’s global community of more than 3.6 million members, Peloton said. The pair have created themed workout classes ...
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News briefs
Moncler adopts a composite fabric for its latest skiwear
Moncler has incorporated a breathable, lightweight, waterproof composite fabric called Dyneema into its new, functional Grenoble skiwear collection for autumn/winter 2020. Produced by Royal DSM, Dyneema is purportedly the world’s strongest and lightest fiber – both 15 times stronger than steel and less dense than water. In other words, it ...
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News briefs
Decathlon launches self-checkout lanes in Russia
Decathlon has introduced its first self-checkout lanes in Russia at its Altufyevo store in Moscow and plans to expand the use of the system to other locations. The company has already installed its “Scan & Go” system, which allows customers to scan the items and to pay for them with ...
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News briefs
Fast-growing Fila rebuilds its DACH sales organization
Medico Sports Fashion, the German sub-licensee of Fila for Continental Europe, has reorganized its sales structure for the DACH region, with the goal to help establish Fila among the top five sports brands in Europe. It says that Fila has achieved annual retail sales in the “upper three-digit-million-euro range” in ...
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ArticleDigitalization helps Adidas to recover
The Adidas Group made a strong recovery in the third quarter, approaching a normalization of its business, thanks largely to a 51 percent boost in e-commerce, coupled with a more a selective distribution policy. Mentioning its close relations with JD Sports Fashion and Zalando as examples, down to inventory sharing, ...
