News and insights about brands in the sporting goods industry – Page 151
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News briefs
Columbia’s new jackets trap heat with dots
Columbia Sportswear has introduced what it claims is the industry’s first external thermal shield against cold weather. The exterior of each jacket in its new Omni-Heat Black Dot collection is covered by thousands of dots made of aluminum and coated in black. These dots collect heat from scattered sunlight, and ...
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News briefs
Gore’s chairman becomes its CEO
Bret Snyder, chairman of W. L. Gore & Associates, succeeded Jason Field as president and chief executive of the company on Oct. 9. Field will be staying through December for the transition. Snyder has been chairman since 2016 and will retain his seat on the board. He is the grandson ...
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News briefs
Soöruz wins prize from EuroSima and OSV
Soöruz has won the €5,000 Innovator Of The Year prize from EuroSima and Outdoor Sports Valley (OSV), chiefly for its its Bioprene and Oysterprene wetsuits. Soöruz beat 12 other companies before a jury of EuroSima representatives, OSV cluster partners, and innovation and sustainability experts. Founded in 1999 by Yann Dalibot ...
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AnalysisAnalysis: The 10 major European sports retailers online
The online retail business in the sporting goods sector has been growing stronger and stronger in recent years, find out which players are the real winners.
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Article
Facebook helps in Elho’s rebirth
After an absence of two decades, the Elho brand of skiwear is marking a much remarked upon comeback with a 1989 Heritage Collection, in time for sale through its own website for the imminent autumn/winter season, although its delivery to customers has yet to start. The limited edition ...
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News briefs
Decathlon opens a shop-in-shop at Auchan in Orléans
Decathlon has inaugurated its first shop-in-shop in collaboration with the Auchan chain of hypermarkets. Both retail banners are controlled by the Mulliez family and many of their stores in certain countries are located in the same shopping malls. The new Decathlon shop-in-shop is located at the Auchan hypermarket in Saint-Jean ...
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Article
Reorganizing the top management, VF names Steve Murray president of TNF
VF Corporation is changing its management structure to suit changes in the way it does business, notably by dividing its brand portfolio into Core Brands and Emerging Brands and by getting them to be managed differently to help them achieve their full potential. Until now, the operations of its three ...
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News briefs
Castore may counterbid to sponsor AC Roma
Castore, the young British brand of team sports clothing, is expected to join the race to dress the AS Roma football team, competing with New Balance, and maybe also with Adidas. New Balance was said to have replaced Under Armour as the front-runner in the contest, but according to SportsPro, ...
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News briefs
Adidas holds digital festival for loyalty program members
Adidas has launched a “digital festival” for its loyalty program. Creators Club Week runs for seven days from Oct. 13 and is, according to the company, the first event of its kind. Adidas’ “global member community” will be privy to the company’s largest single introduction of exclusive and limited-edition ...
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News briefsWolverine takes its sales conference again digital
Because of Covid-19 and its related safety measures, Wolverine Worldwide has expanded its partnership with Envoy B2B, taking its buyers’ conference digital. The American company was obliged to cancel its Global Brand Conference in the spring, depriving its 12 brands of a means to introduce their new products to the ...
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News briefs
Black Diamond partners with POW and FWT
Black Diamond Equipment announced a new partnership with Protect our Winters (POW), the organization that focuses on climate advocacy. Additionally, Black Diamond and Pieps have renewed their partnership with the Freeride World Tour (FWT) as the official supplier and safety partner of the event, providing athletes with critical snow safety ...
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News briefs
Pentland has a new global brand director for Canterbury and Mitre
Pentland Brands has made Jodie Soussan its global brand director for the Canterbury and Mitre brands. Replacing Charlotte Cox, who has been promoted to president for EMEA, she will be reporting to the future chief marketing officer, Penny Herriman, who will take up her post later this year. Soussan joined ...
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News briefs
Vans names Anderson .Paak as its global music ambassador
Vans has announced the appointment of Anderson .Paak as its first-ever global music ambassador. The artist, born as Brandon Paak Anderson and also known as AP, a three-time Grammy Award winning singer, songwriter and producer. AP once worked at a Vans retail store in Topanga Canyon, California. As an artist, ...
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News briefs
New Balance may replace Nike as AS Roma’s shirt supplier
According to reports in the Italian newspaper La Stampa, New Balance will take over from Nike as the kit sponsor of AS Roma, the Italian Serie A football club. The new four-year deal, which would start in the 2021/22 season, is now awaiting final approval from Dan Friedkin, the new ...
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News briefs
Puma celebrates Tommie Smith’s legacy with made-in-Italy Suede
Puma has announced a limited edition of its classic Suede silhouette that honors Tommie Smith, the sprinter who raised his fist toward the sky after winning a gold medal at the 1968 Olympics. The gesture, which was meant as a claim for justice and equality, has since become one of ...
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News briefs
Li & Fung shuffles its top management
Li & Fung, which went private in May of this year, is shifting Joseph Phi from group president to chief executive. Spencer Fung, CEO since 2014, is in turn moving to executive chairman. He will be replacing William Fung, who is taking a seat alongside his brother, Victor Fung, on ...
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Article
Nike stole the spotlight in the Roland-Garros men’s tournament
The French online trade magazine Sportbuzzbusiness.fr has reviewed all the sports brands that had a presence in the different product categories in the final stages of this year’s Roland-Garros men’s tennis tournament, specifically from round 16 of the competition until the final match in which Rafael Nadal beat Novak Djokovic. ...
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ArticleHelly Hansen personalizes online customer experiences, signs major sponsorship deal
Helly Hansen has reported an important sponsorship contract that will make it the clothing supplier of the Norwegian Ski Association’s national alpine ski team. The deal will take effect from the 2022/23 season and will last for eight years. It was a logical choice for the 140-year-old Norwegian company to ...
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News briefs
A new round of layoffs is reportedly underway at Nike
According to reports in the Portland-based Oregonian newspaper, Nike has launched a new round of downsizing measures. A first phase over the summer involved more than a hundred vice-presidents, says the newspaper. The current phase is now reportedly hitting so-called “S-band” employees – namely some of the most senior and ...
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News briefsNew textile infusions from drirelease
Optimer Brands, the parent company of the drirelease brand of “wicking, drying, cooling and freshening” textiles, is launching a series of substances for infusion during the manufacture of fabrics to produce such effects as dynamic temperature control, skin-soothing and “fresh garment confidence.” Lee Thompson, the company’s business development manager, describes ...
