News and insights about brands in the sporting goods industry – Page 28
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ArticleReebok and Global Citizen unveil first-ever “Take Action” collab
Source: Reebok Reebok, an Authentic Brands Group (Authentic) company, and Global Citizen, a leading international advocacy organization, unveiled the Reebok x Take Action footwear and apparel collection. Earlier this year, Authentic announced a strategic partnership with Global Citizen to empower consumers to activate their purchasing power by ...
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News briefs“Free shoes…if you can outrun our security guard”
The Parisian running store Distance recently ran a campaign, “Rob it to get it,” inviting customers – for one day only – to try their hand at stealing participating products if they could outrun the security guard. The catch? The security guard on the day of the promotion in Sept. ...
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Infographics & DataSports apparel market 2022: Global revenue and market shares
Short on time, but want a summary of the global sports apparel market sales and revenue in 2022? Our infographic has the numbers for 29 big names.
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News briefsUYN launches initiative to recycle unused face masks
The Italian brand UYN is buying up unsold face masks from retailers and using them to create a sustainable accessories collection made from recycled materials. Under the “Change the Face of Your Mask” initiative, UYN will buy the masks – previously required during the Covid-19 pandemic – at €2.50 each ...
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News briefsOdlo releases first snowboarder-specific baselayer with Burton
Odlo has joined forces with Burton to create the first snowboard-specific base layer in the Swiss base layer brand’s history. The Odlo x Burton Slokar Performance Wool 200 base layer is a seamless, technical performance base layer comprising of a crew neck long sleeve top and matching 7/8th length ...
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WebinarWatch now: The path to top-notch products with PrimaLoft, Polygiene & Maloja
Join PrimaLoft, Polygiene and Maloja and discover why ingredient brands are worth every penny when it comes to sustainable, performing products.
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ArticlePuma appoints A$AP Rocky as Creative Director for F1 partnership
Source: Ryo Sato A$AP Rocky, Puma x F1 Creative Director Earlier this year, Puma announced a long-term partnership with Formula 1 (F1), becoming the exclusive licensee and on-track retailer at all races. Now, Puma and music artist, creative and designer A$AP Rocky officially announced a long-term creative ...
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News briefsNBA sponsorship revenues for the 2022/23 season hit $1.66bn
The National Basketball Association (NBA) posted record sponsorship revenues of $1.66 billion during the 2022/23 season, representing a 1.3 percent increase from the previous year, according to a study by Chicago-based sponsorship consultancy IEG. The figure, reported by Forbes, includes league, team and venue sponsorship rights fees while it excludes ...
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News briefsPeloton to offer NBA and WNBA-themed classes through new partnerships
Peloton, the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) have announced a multi-year partnership that will make Peloton the official fitness partner of the two associations. Through the collaboration, NBA League Pass, the league’s premium live game subscription service, will be available on compatible Peloton devices ...
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News briefsTournament woes in the pádel world
Through Setpoint Events, the World Padel Tour (WPT) has canceled the Buenos Aires Padel Master, reducing its November tournaments to two: the Areco Malmö Padel Open and the Skechers Mexico Padel Open. The stated reason was delinquent payments from “the local promotors.” This would be the organization of Argentine businessman ...
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AnalysisMarket Analysis: The sports apparel market 2022
Our annual summary of the sports apparel market brings you global revenue and market-share development, and a regional breakdown of 29 companies.
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News briefsAdidas and Babe team up for golf-ready collection
Adidas and Japanese brand Bape® (“A bathing ape”) continue their celebration of Bape’s 30th anniversary with a golf-ready collection featuring a pair of custom Stan Smith sneakers and a selection of performance apparel and accessories. In addition to the Babe Stan Smith Golf with removable kiltie lace cover, golf graphic ...
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News briefsLionel Messi is the world’s most marketable athlete for 2023
Lionel Messi tops SportsPro’s annual list of the world’s 50 Most Marketable Athletes (50MM) for a second time. The Argentinean footballer, who currently plays for Inter Miami, finished ahead of National Basketball Association (NBA) star LeBron James. Football player Alexandra (Alex) Morgan ranked third, followed in the top 10 by ...
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News briefsVictoria’s Secret will expand its swim and sportswear offering
Victoria’s Secret has announced plans to widen its swim and sportswear offering to bring customers back. The company had shifted away from those categories in recent years to concentrate on intimates, but underwear sales and customer visits have declined following that decision, the company said during a meeting for investors ...
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News briefsNike and Spotify launch the Make Moves Fund in the U.K.
Source: Nike Flo Nike has joined forces with Spotify in the UK to create the Make Moves Fund, which will use the power of music to get girls moving and help improve their mental well-being. The new partnership was announced on World Mental Health Day on Oct. ...
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News briefsPolartec launches new brand ethos
Sending its press release from “Planet Earth, the Universe,” Polartec announced a new brand ethos, “Made To Go Beyond.” The new positioning and identity represent an evolution for the brand owned by Milliken & Company and form the foundation for future communications, reflecting and resonating with changing consumer values and ...
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ArticlePuma celebrates Tommie Smith’s legendary gesture at 1968 Olympics
In 1968, at the Olympic Games in Mexico City, American sprinter Tommie Smith made history with his “Silent Gesture,” now also known as the Black Power Salute. On Oct. 16, 1968, he had run to gold in the 200 meters in world record time. After receiving his gold medal, he ...
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News briefsShaun White expands Whitespace brand with women's clothing line
Shaun White, the three-time Olympic champion from the US, is expanding his eponymous brand to include performance apparel for women aimed at riders of all disciplines. The brand, developed in partnership with US outdoor retailer Backcountry, debuted two years ago with a limited-edition snowboard and has since evolved into a ...
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SponsoredRevolutionizing footwear retail
How one company is helping retailers to increase customer satisfaction, reduce returns, lower CO2, and merge in-store and online experiences.
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SponsoredPolartec introduces performance fabrics made with Biolon:
Nylon just got betterPolartec has upgraded two of its most iconic existing product platforms, setting a new standard for sustainability in functional fabrics.
