All Brands articles – Page 90
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Nike has acquired TraceMe, a start-up founded by Russell Wilson,...
Nike has acquired TraceMe, a start-up founded by Russell Wilson, a quarterback with the Seattle Seahawks, an American football team, and funded to the tune of $9 million by the Madrona Venture Group and the founders of Amazon, Alibaba and YouTube: Jeff Bezos, Joe Tsai and Chad Hurley, respectively. TraceMe ...
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For the first time, Adidas is launching baseball cleats within...
For the first time, Adidas is launching baseball cleats within a videogame. The 8-Bit collection is making its debut through the Playstation game MLB: The Show. In addition, the German footwear and apparel company has hired AvatarLabs to create a Snapchat game called Baseball's Next Level, which features Adizero and ...
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Adidas has released a running shoe that is specially conceived...
Adidas has released a running shoe that is specially conceived for winter weather. The PulseBoost HD Winterised uses ballistic nylon uppers and traction technology to maintain dry feet and steady footing through wet winter conditions. The ballistic nylon upper is treated to protect feet from cold and moisture, while extra ...
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Adidas has teamed up with Universal Standard to launch an...
Adidas has teamed up with Universal Standard to launch an inclusive line of workout garments in an extensive range of sizes. The first release includes performance hoodies, a tank top, long leggings and biker shorts in four colorways, available in sizes from XXS and up to 4XL, a broader range ...
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Adidas by Stella McCartney has launched a post-mastectomy sports bra,...
Adidas by Stella McCartney has launched a post-mastectomy sports bra, to meet the needs of women who have undergone surgery as part of their treatment for breast cancer. The bra has been designed in partnership with Monica Harrington, a bra expert who has helped women who have had breast cancer ...
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Adidas Golf is introducing Frostguard, a new layering collection for...
Adidas Golf is introducing Frostguard, a new layering collection for both men and women that should allow golfers to play during the colder months of the year. The Frostguard jacket and vest feature down-filled panels, which have been incorporated on the front and back body. These panels are woven bonded ...
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Adidas has launched Infinite Play, a new service that will...
Adidas has launched Infinite Play, a new service that will allow customers to exchange worn or unused gear for an e-gift card and Adidas creators club points instead of sending it to landfill. The initiative, available through the Adidas app, has been developed with The London Waste and Recycling Board ...
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Article
Nike athlete breaks marathon record, but…
On Oct. 12, Eliud Kipchoge, the distance runner sponsored by Nike, became the first man to run the marathon distance of 26.2 miles in less than two hours. His exact time was 1:59:40. Kipchoge was taking part in the Ineos 1:59 Challenge, an unofficial marathon in Vienna. The route was ...
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Article
A tweet imperils multiple basketball deals
Basketball is very popular in China, but in response to a few words delivered on social media, the two major Chinese internet marketplaces and several retailers in major Chinese cities have pulled all merchandise bearing the brands of the Houston Rockets or the NBA from their shelves. Nike took similar ...
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Short stops
Napapijri, one of the smaller brands of VF Corp., has...
Napapijri, one of the smaller brands of VF Corp., has launched its first 100% recyclable jacket, called Infinity, which uses nylon 6 yarn recycled from discarded fishing nets and other waste materials
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Canada Goose is launching Branta, a new capsule collection for...
Canada Goose is launching Branta, a new capsule collection for autumn/winter 2019, comprised of six limited-edition parkas for men and women that are based on the artwork of Diane Burko. This season's theme is Glacial Shifts, inspired by Burko's work, who used art to document the disappearance of glaciers through ...
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Marty Pomfry, a former executive of Nike and Fossil, has...
Marty Pomfry, a former executive of Nike and Fossil, has been appointed by Patagonia as general manager of its Japanese subsidiary
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Article
Intersport Russia is found selling fake items
While the current Russian licensee of Intersport is winding down its loss-making operations, the court of arbitration of the Russian republic of Buryatia has found an Intersport store in the city of Ulan-Ude guilty of selling counterfeit sporting goods under the brands of Adidas, Reebok and Nike.
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Article
Nike and Lululemon top a frugal teen market
Piper Jaffray, the American investment bank and institutional securities firm, has released the latest edition of its semi-annual “Taking Stock With Teens” survey, which follows trends in the spending and brand preferences of teenagers. This 38th edition, which surveyed 9,500 teenagers in 42 U.S. states, may be indicative of trends ...
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Prana, a brand of Columbia Sportswear, is offering $100,000 to...
Prana, a brand of Columbia Sportswear, is offering $100,000 to one person as an incentive to enable them to “pursue their passion.” The idea is consistent with the brand's slogan, “Clothing for Positive Change.” Applicants must submit a one- to three-minute video illustrating their current job and their dream job. ...
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Adidas has unveiled the official ball for 2019/20 UEFA Champions...
Adidas has unveiled the official ball for 2019/20 UEFA Champions League group stage. The base of the ball is a bold multi-colored design incorporating traditional colors from the UEFA Champions League as well as those seen across stadiums worldwide. The ball features a blend of blues, fluorescent oranges and yellows. ...
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Four years after acquiring Runtastic for €220 million, Adidas is...
Four years after acquiring Runtastic for €220 million, Adidas is further integrating the app into its own e-commerce platform. Adidas is now using Runtastic to power its Adidas Running and Adidas Training apps, through which users will be collecting points and connecting to the Adidas' Creators Club, a free membership ...
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On Sept. 30, Nike filed a lawsuit in the Central...
On Sept. 30, Nike filed a lawsuit in the Central District of California against Skechers over the manufacture of “Skecherized versions” of its Air Max 270 and VaporMax sneakers. The shoes that are alleged to have infringed Nike's patents are the Skech-Air Atlas, Skech-Air 92, Skech-Air Stratus and Skech-Air Blast. ...
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Reebok and Adidas, which belong to the same group, have...
Reebok and Adidas, which belong to the same group, have collaborated on a sneaker for the first time. The Instapump Fury Boost blends Adidas' Boost technology with Reebok's Instapump Fury silhouette. Reebok's original Instapump Fury, released in 1994, was a slip-on shoe with no laces, a GraphLite bridge instead of ...
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Adidas and the Mexican Football Federation (FMF) have extended their...
Adidas and the Mexican Football Federation (FMF) have extended their long-standing partnership. Adidas will continue to be the FMF's official supplier through the 2026 Fifa World Cup, which will be played in Mexico, Canada and the U.S. The original deal between Adidas and the FMF ran from 1984 to 1990. ...
