Adidas has unveiled an exclusive collection to celebrate the release of Marvel Studios’ Deadpool & Wolverine, which hits US movie theaters on July 26. The collection includes Adidas Originals and performance footwear and apparel inspired by and appearing in the third film in the series starring Ryan Reynolds and Hugh Jackman. It is the first Adidas collection inspired by Deadpool combining Originals and performance products. It includes two themed Rivalry Low shoes, an Adizero Electric cleat, graphic tees and an Adidas Originals silhouette worn in the film. All products will be launched on July 26 when the movie comes out.
The collection features the unmistakable color blocking and distinct details of Deadpool and Wolverine’s iconic characters, including tongue-in-cheek quips on the insoles, censored speech marks and storage pockets on the Deadpool-inspired Rivalry Low and the Adizero Electric cleat. The Wolverine-inspired Rivalry Low includes color blocking in homage to the classic yellow Wolverine superhero suit that will debut in the film.
The collection builds on Adidas’ multi-year collaboration with Marvel, which has already produced other collections and costumes, such as Black Panther: Wakanda Forever. The products will be available from Aug. 1 in selected markets via the Adidas app, online, in stores and at selected retailers.
