Adidas has pulled back the curtain on the latest lineup of technical performance kits for seven prominent football federations ahead of UEFA Euro 2024. Belgium, Germany, Hungary, Italy, Scotland, Spain, and Wales will hit the field sporting reimagined home and away designs.
Each jersey is meticulously crafted to instill a deep sense of pride and connection, blending timeless motifs with contemporary flair. The Adidas design team sought to infuse each kit with fresh perspectives while paying homage to each nation’s rich football heritage.
The collection represents a blend of tradition and innovation. Scotland’s shirt boasts a modern interpretation of tartan, while Spain’s kit features patterns inspired by the carnation, the national flower.
Notably, the Belgium away kit pays tribute to the nation’s artistic legacy, with a nod to renowned cartoonist Hergé and his iconic character, Tintin. The inclusion of a golden crown on the collar serves as a royal homage against a striking blue backdrop.
Another interesting kit presented is Germany’s away outfit, which has a pink and purple pattern. In a larger, separate national campaign, the German sporting goods company is getting to the bottom of the question: “What is typically German?” Whether pink and purple football jerseys are part of this, will be up to the fans and consumers.
Read more: See all the kits Adidas has revealed for Copa America
Sam Handy, VP of Product and Design at Adidas, said: “The national shirt is the visual symbol that binds a nation together, as its team looks to deliver moments for fans that will last a lifetime.”
As Euro 2024 approaches, fans can eagerly anticipate donning these bold designs, whether in the stands or on the streets, as a celebration of national pride and sporting excellence.
