Formula 1 team values reached new heights in 2025, with Ferrari claiming the top spot at $6.4 billion (€6.1 billion). Total grid valuations exceeded $34 billion (€32.4 billion)—a 48 percent increase from 2024.
Formula 1’s financial engine is running hotter than ever. According to Sportico, the combined valuation of the ten F1 teams surged past $34 billion (€32.4 billion) in 2025, up 48 percent year on year. Ferrari leads the pack at $6.4 billion (€6.1 billion), followed by Mercedes at $5.88 billion (€5.6 billion) and McLaren at $4.73 billion (€4.5 billion) after its title-winning season.
Red Bull Racing ranks fourth at $4.32 billion (€4.1 billion), while Aston Martin rounds out the top five at $3 billion (€2.9 billion). Midfield teams like Williams ($2.14 billion/€2 billion) and Alpine ($2.08 billion/€2 billion) also posted double-digit gains.
Sportico’s model factors in revenue, debt, prize-money allocations and historical bonuses, including Ferrari’s heritage-linked premium. Key drivers of growth include rising media rights—such as Apple’s upcoming streaming deal—plus robust prize money and budget caps that ensure profitability.
Sporting goods brands and retail partnerships
Beyond the balance sheet, sporting‑goods brands are playing an increasingly prominent role in F1’s commercial ecosystem.
Adidas entered the sport in January 2025, launching a multi‑year partnership as Mercedes’ official apparel supplier. The deal covers team kit, footwear and accessories, alongside limited‑edition fan collections designed for both trackside and off‑track use.
Castore has expanded its F1 footprint significantly, becoming the official team kit partner for BWT Alpine from the 2025 season. The British brand supplies on‑track and off‑track apparel whilst managing Alpine’s official online store. This partnership adds to Castore’s existing relationships with McLaren and Oracle Red Bull Racing, cementing its position as a key player in F1 teamwear.
Puma has maintained a long‑standing presence in the sport, signing an exclusive licensing deal in May 2023 to become F1’s official trackside retailer and apparel licensor. This arrangement enables the distribution of official F1 and team‑branded gear at circuits worldwide. Beyond its trackside retail role, Puma partners directly with teams including Ferrari and Aston Martin, providing official sportswear and technical gear. For Aston Martin, this partnership began in 2025, whilst Puma continues to outfit Ferrari with fireproof suits and casual wear.
Retailers are also amplifying F1’s reach into consumer markets. Pacsun and F1 renewed their licensing agreement in December 2024, continuing a partnership that began in 2022. The collaboration includes race‑specific capsule collections and on‑site activations at US Grand Prix events, bringing F1 fashion directly to American fans.
Meanwhile, Dick’s Sporting Goods stocks official F1 apparel and merchandise from major brands, including Adidas Mercedes team gear, Puma items for Ferrari and Aston Martin, and Castore products for Red Bull Racing, making F1 merchandise accessible through mainstream sporting goods retail channels.
