HEAD becomes official ball of International Padel Experience in Spain

HEAD has been named the official ball of the International Padel Experience (IPE) by Madison, the world’s largest amateur padel circuit, for all Spanish tournaments from this 2026 season.

The Austrian racket sports manufacturer confirmed the agreement this month. Under its terms, the HEAD PADEL PRO S+ will serve as the official ball at IPE stages across Spain. The circuit draws more than 6,000 participants annually to its Spanish events, with all players competing for qualification to a Master Final held in Tarragona.

Amateur infrastructure becomes HEAD’s next competitive front

The partnership extends HEAD’s padel presence beyond its established professional athlete roster — which includes world number one Arturo Coello, Paula Josemaría and Ariana Sánchez, among others — and into the organizational layer of mass amateur competition.

Founded in 2012 by Spanish sports and events company Madison, the IPE started with four host nations and has grown into an operation spanning more than 20 countries, running more than 40 tournaments per season. The circuit is designed to offer advanced amateur players a competition format modeled on the professional experience — recognized club venues, an international calendar and a qualification pathway to the season-ending Master Final.

Spain first, global from 2027

The current agreement covers Spain only, but both organizations have confirmed plans to extend the collaboration internationally from 2027. Under that arrangement, HEAD’s global headquarters in Austria will take direct involvement, bringing the ball partnership in line with all countries where the IPE currently operates — a structure that would meaningfully amplify product exposure across the circuit’s full international footprint.

The deal arrives as the padel sponsorship market accelerates at every level of the sport.

Recent months have seen Heineken 0.0 sign as Global Beer Partner of the professional Premier Padel Tour from 2026, and US wearable company Whoop land a three-year deal with the same circuit. At the amateur and grassroots end, brands are increasingly competing not just for athlete visibility but for presence within the organizational fabric of the sport — the circuits, courts and competitions where most padel is actually played.