Serie A football club Juventus and Fanatics, a digital sports platform and a global leader in licensed sports merchandise, have announced a wide-ranging partnership in e-commerce, retail, manufacturing and licensing. Fanatics will manage all aspects of Juventus’ merchandise offering worldwide.
The new partnership will run until the end of the 2034/2035 season. Fanatics, which will become the master licensee for the Juventus merchandise portfolio as part of the deal, will operate the business from its Fanatics Italy headquarters.
Juventus, one of the most successful clubs in Italian football, will benefit from Fanatics’ extensive experience in product manufacturing and distribution, e-commerce operation, physical retail and a vast licensee network. Fanatics is known for working with top sports properties and organizations in enabling them to reach existing and attract new fans with exciting product collaborations.
“The world of merchandising has undergone an incredible evolution over the last ten years thanks to the entry of a player like Fanatics, which has revolutionized the industry across the world,” said Francesco Calvo, Managing Director Revenue & Football Development at Juventus.
Fanatics partners with more than 900 leading sporting organizations, teams and leagues worldwide, including several leading European football clubs, UEFA, NFL, NBA, MLB, NHL, the International Olympic Committee and Formula One. It has more than 80 offices and facilities worldwide, a network of over 2,000 physical retail locations, and a multilingual digital platform capable of reaching millions of fans around the globe.
