All Circana articles
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ArticleBrooks Running posts ninth consecutive quarter of double-digit growth
Brooks Running grew 17 percent in Q3 FY25, its ninth straight quarter of double-digit gains in all regions and channels.
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ArticleBrooks sets revenue record in Q1
In North America, sales improved by 13 percent, including a 38 percent increase in Canada, marking eight consecutive years of growth.
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News briefsSales for the US footwear industry reached $89.2 billion in 2024
Circana’s Consumer Tracking Service shows that the athleisure category generated $31 billion in sales and was the number one segment
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ArticleGlobal sport market reaches $579 billion in 2023, equipment and footwear offset bicycle decline
The global sport market reached a value of $579 billion in 2023 with a growth rate of 1 percent vs 2022. This shows the latest Global Sport Market Estimate by Circana. The data presents a mixed picture across categories, with equipment and footwear growth compensating for a notable decline in ...
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News briefsGolf Datatech to join Circana
Golf Datatech is set to become a subsidiary of Circana, formerly IRI and The NPD Group, following an agreement reached between the two companies. The acquisition aims to enhance Circana’s research offerings, with the goal of providing comprehensive research across the entire golf industry, including major retail channels. The deal ...
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AnalysisThe European sports retail market
Our latest review of European sports retailers shows single-figure growth. We bring you the numbers in full across 15 countries and over 70 retailers.
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News briefsBrooks Running global sales up 5% year-to-date, holds top spot in US run channel
Brooks Running’s year-to-date global revenues are up 5 percent and 7 percent higher year-over-year in the US as the Seattle-based company has reached new runners, recovered from Covid-19-related supply chain disruptions, and normalized inventory levels. Year-to-date sales for the brand in France and the UK combined are up 22 percent, ...
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News briefsFootball thrives in Spain
Though it has long been the country’s “king sport,” football continues to expand in Spain. Citing figures put together by the market-analysis firm Circana (now part of NPD Sports Tracking Europe), Diffusion Sport relates year-on-year double-digit rises in both sales and units moved for football apparel and shoes for the ...
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ArticleU.S. growth in racquet sports translating to sales of softgoods
Growth in racquet sports as a practice seems to be spurring growth in related softgoods, or so believe several analysts at Circana, the analytics company that resulted from the merger (in March) of Information Resources (IRI) and The NPD Group (NPD). According to the company’s statistics, the U.S. market for ...
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ArticleCrocs’ shares take hit as Heydude sales outlook tempered
Crocs Inc. generated more than $1 billion in Q2 revenues on 12 percent constant-currency growth. The company increased its annual revenue guidance on July 26 to surpass the $4 billion mark, but its share price plummeted more than 14 percent, nonetheless. By mid-afternoon, the company’s shares were on pace to ...
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ArticleBrooks Running with 20% sales growth in Q1
After a record 2022, Brooks Running carried the momentum into the first quarter of 2023, reporting 20 percent year-over-year sales growth globally, including a record 32-percent increase in the Europe, Middle East and Africa (EMEA) region. In the first quarter, Brooks saw strong brand demand across all retail channels as ...
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News briefsNPD and IRI unveil rebranding
IRI and NPD have unveiled a new combined company name and brand identity following their merger, which was announced in April 2022. The complex consumer behavior advisor will now be known as Circana (pronounced “Sir-kah-na”). Circana tracks millions of products spanning 2,000+ categories across 500,000+ stores in 20 countries, with ...
