All Trends articles
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ArticleWomen redefine performance beyond function in active lifestyle industry
Influenced by a strong female perspective in design and strategy, the industry is moving toward a balance of high-functionality, circularity, and sensory comfort.
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ArticleSpain sees sports participation surge to 62.7%
Ministry survey reveals sports participation jumped 5.4% since 2022, with women narrowing the gender gap and professional coaching seeing significant growth.
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ArticleGlobal sports economy: numbers and outlook | WEF report
A new WEF analysis reveals sports tourism as the biggest driver, but climate threats and physical inactivity could erode revenues.
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ArticlePolar 2025 data reveals structured training surge
Sports tech firm Polar reports users averaged 301 minutes of weekly training in 2025, twice WHO recommendations, with 87% tracking heart rate.
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ArticlePadel is in constant growth around the world, says latest FIP report
Active padel players now exceed 35 million globally according to the FIP World Padel Report 2025.
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ArticleKantar: 10 marketing trends for 2026
Kantar’s 2026 report reveals how AI agents, retail media networks, and niche communities are transforming marketing strategy and brand relevance.
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ArticleChina’s Singles Day sales growth slows
China’s 2025 Singles Day online sales rose to 1.70 trillion yuan renminbi (€228bn), yet slower growth and muted shopper sentiment are stirring up headwinds.
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ArticlePadel player numbers in Asia rise 20% in 2025
Data from the International Padel Federation shows Asia now boasts 2.2 million amateur padel players spread over 30 countries – a 20 percent year-on-year jump since 2025 – as well as 4,600 courts.
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ArticleGen Z and Gen Alpha redefine fashion and sportswear
A new Boston Consulting Group (BCG) study reveals how Gen Z and Gen Alpha are reshaping fashion, athleisure and sportswear – driving demand for authenticity, creator culture and AI retail experiences.
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ArticleAdidas Originals & Thug Club launch global FW25 collection
Adidas Originals x Thug Club FW25 drops Oct. 20, merging sport heritage with streetwear rebellion and Korean creative flair.
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ArticleTeen survey finds On outranks Hoka
On Running overtakes Hoka among U.S. teens, Nike’s decline moderates, but teen spending drops 6 percent.
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ArticlePadel set for 17% annual growth through 2027, says Playtomic
In Europe, growth appears to have been strongest in France, whose court total increased by 1,272 during 2024, the Global Padel Report for 2025 said.
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ArticleSwedish sports industry survey predicts positive summer 2025 prospects
Consumers are looking forward to an active summer, the recurring survey from trade organization Svenskt Sportforum, said.
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C-Suite InterviewFESI VP on the most disruptive AI tool for the sporting goods sector
FESI’s Michael Nendwich on AI, virtual try-ons and why tourism is a key growth driver for Europe’s sporting goods industry.
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ArticleSignature shoes are different these days, but they still matter
Signature shoes have evolved, but they still matter. As the Air Jordan celebrates 40 years, we explore how the market is changing with new players and storytelling.
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ArticleSmall brand, big stride: Tapping into the power of running clubs
It’s no secret that brands love running clubs for brand activation. Here’s how to join the fun.
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News briefsWorld Athletics gains top spot in social media engagement, suggests new report
World Athletics has reached the top of the “SportOnSocial International Federations 2025 Report” by Redtorch.
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ArticleA balancing act for the industry – WFSGI and McKinsey report of 2025
The report identifies physical inactivity as a market with potential for sporting goods companies.
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ArticleStrava’s latest 'Year in Sport' report highlights preference for more relaxed workouts
People no longer push to the extremes in their fitness routines while run clubs are emerging as the new social hotspots.
