Echelon Fitness, a direct competitor of Peloton Interactive in the connected home fitness market, is evaluating new options to raise its valuation, according to Bloomberg, as its revenues are expected to more than double this year after rising by about 500 percent in 2020 to around $100 million. The options include raising at least $100 million in fresh funding, a sale or going public through a merger with a special-purpose acquisition company (SPAC). Echelon already raised $65 million last year from the Goldman Sachs Group and North Castle Partners, giving them a controlling interest in the company. Echelon Fitness is expanding internationally. As previously reported, the American producer of connected bikes, treadmills, rowers and fitness mirrors recently launched its own subsidiaries in France and Germany.

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