The Association of Tennis Professionals (ATP) Tour and the Women’s Tennis Association (WTA) Tour could finalize a merger of their commercial operations in the first half of 2025, Front Office Sports (FOS) has reported. The new joint organization would be called “Tennis Ventures” and would likely see the ATP Tour initially receive a 75 percent share of the combined revenues of both tours, with the WTA Tour taking the remaining 25 percent. The gap would reflect the revenue imbalance between the two circuits. The ATP currently makes around four times the WTA’s income.
The merger would also include ATP Media, Tennis Data Innovations, the ATP’s data management subsidiary, and WTA Ventures. Tennis Ventures will therefore manage media rights, sponsorships and data rights. It will not have any jurisdiction over prize money, scheduling, or player and tournament relations.
